运营管理.docx

1. Ifthemanagementofanyhotelwantstoadaptthemanagementmodetothecompetitionmodeandbusinessdevelopmentofthehotel,thehotelmanagersshoulddothefollowing:Inthefirststep,hotelmanagersneedtoformulateacompetitivestrategyinlinewiththehotel'sowndevelopment,andmakeclearthegoalofcompetition.Inthisprocess,weneedtomakeclearthefieldofhotelcompetition,businessandassessmentcriteriafortherealizationofobjectives;Inthesecondstep,hotelmanagersneedtoadjustandbuildtheorganizationalstructureinlinewiththecompetitionactivitiesaccordingtothehotescompetitivestrategyandbusiness,includingthedesignofthehotel'sorganizationalstructuretype,organizationallevelandmanagementrange,aswellasthecommunicationchannelsbetweenvariousdepartmentsandindividuals.Ofcourse,thedesignofauthorizationandDecentralizationforeachlevelisalsoveryimportant.Inthethirdstep,hotelmanagersneedtodecomposethecompetitiveobjectivesandbusinessactivitiesintovariousdepartmentsaccordingtotheorganizationalstructureandlevels,formtheobjectivesofeachdepartmentandlevel,andformulatetheassessmentstandardsthatcanbequantifiedandconvenientforassessmentaccordingtotheobjectives.Thefourthstep,accordingtotheassessmentstandards,eachdepartmentandindividualshouldbeseriouslyandstrictlyassessed.Thehumanresourcesdepartmentshouldformulatestrictrewardandpunishmentsystemaccordingtotheenterpriseobjectives.Thefifthstep,themanagementshouldalsopublicizethecompetitivestrategyandbusinessactivitiesoftheenterpriseaswellasthesystemandorganizationalstructureformed,andmakeeachmemberfullyunderstandandacceptthem,soastoensurethesmoothdevelopmentofthecompetitivestrategyandactivities.Whenthehotel'sstrategychanges,themanagementshouldfirstdeterminethesizeofthedifferencebetweenthestrategyandtheoriginalstrategyandthemainaspectsofthedifference,includingthedifferencebetweentheenterprise'sstrategicobjectivesandbusinessactivities.Thenthemanagementneedstoadjusttheexistingorganizationalstructure,theobjectivesofeachdepartmentandindividual,theassessmentstandardsandtherewardandpunishmentsystemaccordingtothedifferences.Itshouldbeemphasizedthatatthistime,itisveryimportantforthemanagementtopublicizethesituationandinfluenceofthestrategicadjustment,aswellasthenecessityofthestrategicadjustment,whichisrelatedtothesmoothprogressoftheenterprise'sstrategicadjustment.Whentheemployeesdonotadapttotheadjustment,theyshouldbehelped.Whentheemployeesdeliberatelyresisttheadjustment,theenterpriseshouldpunishordismisssuchemployees.Whenmakingalong-termdevelopmentstrategy,thehotelshouldnotonlyensurethatitcanadapttothecurrentdevelopmentforalongtime,butalsoensureitsflexibility.Thisrequirescontinuouscollectionofreliableinformationanddatafromthesurroundingenvironmentinordertomakescientificjudgmentandmaintainsensitivitytochangesinthesurroundingenvironment.Thenthemanagementneedstorepeattheabovefivesteps,andensuretheadaptabilityofenterprisestrategytothenewenvironmentthroughflexibleplanningmethodssuchasrollingplanningmethod.2. Theimprovementofthespeedandreliabilityofthehotelbusinesscanincreasethefrequencyofservice,andreducethewastecausedbyfailure,whichcaneffectivelyreducetheoperatingcostsofthehotelandmaketheenterpriseretainmoreprofits.Thehigherqualityofhotelbusinesscanmakeemployeesbecomemoreprofessionaltalents,whichisconducivetothecultivationofemployees'skills,thestandardizationofhotelbusiness,andtheoperationandmanagementofenterprises.Theflexibilityofhoteloperationcankeeptheenterprisesensitivetothechangesofexternalenvironment.Whentheexternalenvironmentchangesgreatly,thehotelcanadjustitsstrategyandbusinessintimetopreventtheenterprisefrombeingeliminatedduetothechangesofexternalenvironment.Thereductionofhotelbusinesscostcanmakethehotelgainamorefavorablepositionandinitiativeinthecompetition,whichenablestheenterprisetobetterdefeatthecompetitors,expandthemarketshareandenhancethemarketpositionoftheenterprise.