IBV-抓住人工智能和自动化机遇：现在就是时机-英_市场营销策划_重点报告202301202_doc.docx

IBMInstituteforBusinessValueResearchInsightsSeizingtheAIandautomationopportunityThemomentisnowHowIBMcanhelpIBMhastheproventools,insights,andexpertisetohelpyouidentifyandexecutehigh-impactautomation-andAl-poweredsolutionsacrossyourbusinesstomakeITsystemsmoreproactive,businessprocessesmoreefficient,andpeoplemoreproductive.Formoreinformation,I9KeytakeawaysWe are at an opportune moment to investigate the potential that generative Al and automation create for organizations. LeadersingenerativeAladoptionanddata-ledinnovationreportthey,rereapingtherewardsTheyrevealearning72%greaterannualnetprofitsandgrowingannualrevenues17%morethantheircompetitors. HighexpectationsExecutivesanticipateroughlydoublingtheirrevenuegrowthfromAl-enabledautomationintheiroperationsinthenextthreeyears. SuperchargedAl,superchargedautomationAlmostnineintenleadersingenerativeAladoption(87%)saythetechnologyhelpsthemexecutemorehigh-impactautomationinitiatives. Anoverwhelmingconsensus:benefitsoutweighrisksEightoutoftenrespondents(82%)overallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.IntroductionGenerativeAIiseverywhere.Ithasdemocratizeddataandacceleratedthemodel-to-monetizationcycle.ThreeoutoffourCEOssaytheircompetitiveadvantagerestsonit.1CompaniesattheforefrontofgenerativeAladoptionanddata-ledinnovationagroupwecallGenerativeAlLeaders(seePerspective,"GenerativeAlLeaders")arealreadyreapingoutsizedrewards,reporting72%greaterannualnetprofitsand17%moreannualrevenuegrowththanpeers.Momentumisspreading,with92%ofC-suiteexecutivesexpectingtodigitizetheirorganization'sworkflowsandleverageAl-poweredautomationby2026.2Thechallenge:whilesomeorganizationsspeedup,otherscan'tkeepup.Thewideninggapbetweenearlyadoptersandhesitantbusinessesiscreatingagreatdivide_oneinwhichorganizationsthatstruggletoembraceAl-drivensolutionscouldlosegroundinanincreasinglytechnology-drivenmarketplace.Inresponsetothesedramaticdevelopments,theIBMInstituteforBusinessValue(IBMIBV)hasundertakenitsmostcomplex,far-reachingstudyonAlandautomation.Wesurveyedmorethan2,000C-suiteexecutivesaroundtheworld,includingChiefAutomationOfficers,aboutkeystrategiesandinvestmentsastheyadvanceintelligentworkflowswithAlandautomationtoimproveconnectivityandscaletovalue(formoreinformation,see"Researchandmethodology"onpage27).WealsohighlightourGenerativeAlLeadersmentionedabove.Thediscretegroupismakingcriticalinvestmentsinthisadvancedtechnology,enhancingAlandautomationacrosstheirorganizations.Eightoutoften(82%)respondentsoverallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.Asallfacetsofsocietynavigatethisnewterrain,it'sanopportunemomenttoinvestigatetheimpactsandpotentialthatgenerativeAlandautomationcreatefororganizations.Inthechaptersthatfollow,wedigintofourcriticalareas:dataandpreparedness;workforcetalentanddigitalassistants;theITopportunity;andinvestmentpriorities.Alongtheway,wesharecasestudiesofreal-worldimpact.Finally,wepresentanactionguide,withan11-pointblueprintforoptimizingintelligentautomation.PerspectiveGenerativeAILeaders-WhatsetsthemapartIseveryonegettingonboardthegenerativeAlrevolution?Itmightseemthatway,butnotallinitiativesorenterprisesareperformingequally.One-fifthofourrespondents(19%)revealedthemselvestobewhatwecallGenerativeAlLeaders.TheycitethetechnologyascriticallyimportanttothemandviewgenerativeAlcapabilitiesastheprimarydriveroftheirautomationinvestments.ThisselectgroupispullingawayfromthepackintermsofgenerativeAlstrategyandadoption,andinbusinessandtechnologyperformance.GenAlleadersaggressivelyinvestinautomation一alsocitingitasveryorcriticallyimportanttofast-tracktheirdigitaltransformationagenda.TheyplantoaccelerateperformancewithintelligentworkflowsandareinvestingandscalingITplatformsandapplicationswhiledecreasingITcomplexitywithautomation.Theirproactive,aggressivestanceispalpable-forexample,theyregardautomationasanacceleratortodigitaltransformation25%moreoftenthantheirnon-Leaderpeers(seefigure).GoalsforautomationinvestmentsAllothersGenerativeAlLeaders53%58%deliverbetterITplatformsandapplications66%acceleratedigitaltransformation74%decreaseITandnetworkcomplexity83%accelerateperformancewithintelligentworkflows48%Q.Onascaleof1-5,ofwhatimportanceiseachoftheabovereasonsforyourorganization'sinvestmentsinautomation?%=respondentswhoanswered4or5.Chapter1C-suiteurgency:DatathatdrivesproductivityExtremedigitalizationhaserupted,spawninginnumerabledatasourcesandmicro-insights.AddgenerativeAIintotheequationandtheimpactacrosstheenterpriseandvastecosystemsiscompounded.AnentirelynewlevelofsophisticateddataisfuelinganewlevelofAIzacceleratingtheintelligenceofautomatedworkflows.Thesesuper-automated,super-intelligentworkflowscanhelporganizationsincreaseproductivityandmeetcustomerdemandskeepingtheircompetitionscrambling.Executiveslooktoautomationforwiderbusinessimpact,ofcourse,butthey'realsoadvancingandextendingtheirinternaldigitaltransformationagendawithreal-timeinsights,decisions,actions,andresiliency.Theproofisintheperformance:GenAlLeaders,withtheirheavierinvestmentsinautomationtoaccelerateperformancewithAl-poweredintelligentworkflows,reportoutperformingtheircompetitorsinworkforceagility(by36%more),profitabilityandefficiency(24%more),innovation(53%more),andrevenuegrowth(17%more).(SeeFigure1.)Thefoundationalelementtoallofthisisdata,butdataisnotinherentlyvaluablebyitsmereexistence.Itsusefulnessdependsonthetransparency,trust,andsecurityofitsorigins.ApplyingstronggovernancetobothdatamanagementandtheuseofAlisessentialtomaintainingthisusefulness.figure 1Generative Al LeadersArtificial intelligence, real resultsAll othersGenerative Al Leaders75%workforce agility72%innovation67% profitability/ efficiency56%revenue growthitWeneedtogettoagoldenprocesstraditionalAlandmachinelearninginteractingwithgenerativeAljenhancingforecasting,andprovidingproactivealerts.,Clientexecutive,semiconductorindustryForexample,inourincreasinglysustainabilityconsciousworld,customersexpectfulltransparencyfromthefirsttothelastmileofthesupplychain.WhencoupledwithgoodgovernanceofthedataandAlpipeline,intelligentworkflowsmakethisvisibilitypossible.Butvisibledatadoesnotalwaysequatetoconsumabledata.Acorrespondingneedfordatavisualizationisemergingineffect,translatingandconveyingdataineasilyunderstandableformats.CombinedwithAlandanalytics,datavisualizationcanhelpsimulatedecisionimpact,anticipateoperationalchallenges,modelpreemptivenewstrategies,andofutmostimportanceinunprecedentedtimesevaluateoptionswhenthere'snoavailablehistoricaldata.VisualizationandsimulationareontheC-suiteradar,withmorethanhalf(52%)ofexecutivesexpectingthesemodelstoenablegreatertransparencyandvisibilityforpredictiveoperations.Data,Al1andautomationaredependentononeanother.Basically,thereisnoAlwithoutdata.AndAlisfoundationaltoautomation.That'swhy66%ofrespondentssaytheirdigitaltransformationinitiativeswillnotsucceedwithoutanintegrateddataandAlstrategy.Often,thatholisticthinkingneedstoextendbeyondtheenterpriseitself.Forenhancedtransparencyandvisibility,executivesareincreasinglyintegratingintelligentworkflowswiththeirecosystempartners.Infact,53%ofexecutivesexpectnewtechnologiestoenablegreatertransparencyandvisibilitywiththoseecosystemandnetworkdigitalconnections.Andby20261morethantwiceasmanyexecutivesexpectthatworkflowsextendedtoecosystempartnerswillbedigitizedwithintelligentautomation.Q.Onascaleof15,howdoesyourorganization'sperformancecomparewiththatofyourcompetitors/peersoverthelast3years?%respondentswhoanswered4or5.BIueIT:Acceleratingdigitaltransformationandsustainability3IToutsourcingproviderBIueITisonamissiontohelpitsclientsimplementanITstrategythathelpsensureperformance,optimizesITspend,andreducescarbonemissions.KeytoachievingtheseobjectivesisitsabilitytoofferclientsacomprehensiveviewoftheirentireITenvironmentandhelpthemproactivelyreallocateresourcestoreducewasteandimproveapplicationperformance.AmajorpriorityforBIueITrightnowisitsshiftfromtraditionalITOpstoAIOps.Before,theBIueITteamreliedondisparatemonitoringtoolsandmanualinterventiontooptimizetheirclients'environments.Now,theyhaveafull-stackviewandAl-poweredautomation.ThishelpstheBIueITteamtoidentifyresourcecongestionbeforetheend-userexperienceisimpacted,whilealsoreducingwaste.Results- Executesapplicationresourcedecisioning60%faster- Reducesmeantimetorestore(MTTR)by50%- Reduceswasteacrossclientenvironments- FreesupmoretimetohelpclientsmeettheirgoalstiThe place I see the power ofthe Al approach is in these tools that can proactively ShoW us where potential problems are and recommend actions to improve the sizing of resources and assure performance.,Francesco SartiniChief Innovation Officer, BIueITChapter2Anevolvingchemistry:AIassistantsandemployeecollaborationWhileAIandautomationcanmakeworkflowsmoreintelligent,totrulyimprovebusinessperformancerequiresafurtherstep:augmentingtheintelligenceofemployees.Thisisanespeciallycriticalpointitmeansreimaginingthehuman-technologyrelationshipthroughautomation.GenerativeAlhaswarrantedthemostbuzzrecently;it'sthelatestinrollingtidesoftechnologicaladvances.EightoutoftenC-suiteexecutivesagree:generativeAlwillfundamentallytransformtheirworkflowsandhowpeoplecandotheirjobsproductively.“Thechatbotbecomesthepeople'sco-pilot-steeringyoutothereportorinformationyouareseeking-muchfaster.ffClientexecutive,consumerproductsindustryGenAlLeadersreportexceptionalresultsinthisrealm.86%agreethatinvestingingenerativeAlisakeyingredienttotheirautomationinitiatives.AndeightintensaygenerativeAlisenablingdigitalassistantstosupportmakingpredictionsandgeneratingsolutionideastocomplexproblems(seeFigure2).FIGURE2GenerativeAlThe key to transformative workflows*Generative Al is accelerating the pace of discovery to new sources of innovationGenerativeAlisenablingdigitalassistantstomakepredictionsandgeneratesolutionideastocomplexproblemsGenerativeAlenablesbettervisibility,insights,anddecision-makingacrossecosystemsQ.Thinkingaboutyourorganization'sgenerativeAlstrategy,towhatextentdoyouagreewiththeabovestatements?%=respondentswhoansweredagreeandstronglyagree.Empoweringemployees,removingrepetitiveworkAutomationcanenhanceproductivityandreducerepetitive,tediouswork.Thatfreesupmoretimetofocusonactivitiesthataddmorestrategicvaluetobuildcustomerandbusinesspartnerrelationships(seecasestudy,uSELTASQUARE").Bonus:thesevalue-addactivitiesareoftenmoreinterestingforemployeesaswellasskills-enhancig.Almosthalfofexecutives(47%)saythatskillsshortagescouldhavethegreatestimpactonorganizationsoverthenextthreeyears.AutomationandAlcannotonlyimproveemployees'jobsandincreaseproductivity,theycanhelpbridgelaborshortagesandaugmentskills.However,thosepositiveaspectstoautomationdon'tnecessarilymakeforasmoothevolution.80%ofexecutivesagreethatworkforceaugmentationcanbeconstrainedbyinadequatechangemanagement.Extendingawarmwelcometodigitallyautomatedsupportrequiresadistinctshiftinperspective,andthisrequiresguidanceandencouragementfromexecutiveleadership.OurresearchshowsGenAlLeadersdemonstratingaparticularlyproactivestance.Muchmorefrequentlythanotherorganizations,they'reeasingthetransitionwithkeyinitiatives,suchasimplementingaCenterofExcellencearoundintelligentautomation,usingmultidisciplinaryteamstoblendtechnologyandbusinessexpertise,hiringaChiefAutomationOfficeroritsequivalent,andeducatingstaffonworkingwithdigitalassistants(seeFigure3).ThesestepscanhelpreskilltheworkforcetounderstandAlandautomationandandhowtousethemproductivelyandproperly.FIGURESExcellent at empoweringGenerative Al Leaders lead in workforce inspirationGenerativeAll othersAl Leadersand demographics-not degreesO 40%二 hired a Chief Automation Officer30%QO.Onascaleof1-5,whattalentinitiativeshasyourorganizationpursuedtosupportyourautomationstrategy?%=respondentsworankedtheinitiativea4or5.SELTASQUARE:Afirst-of-its-kind,automatedprocessfordrugsafetymonitoring51.eadingSouthKoreanR&DcompanyDaewoongPharmaceuticalhelpedlaunchanewcompany一SELTASQUAREthat'sinnovatingacriticalprocessthatcouldimprovedrugsafetyforpeoplearoundtheworld.It'saprocesscalledPharmacovigilance(PV),alegallymandateddisciplinefordetectingandreportingadverseeffectsfromdrugs,thenassessing,understanding,andpreventingthoseeffects.SELTASQUAREisusingintelligentautomationsoftwaretorunanautomatedPVservicethatcouldbeagameChangerforthewaypharmacompanieshelpensureconsumersafety.Theintelligentautomationsoftwareprovidesavastimprovementoveracriticalbuttediousprocessthatinvolvedextensivesearchesofdatabases,medicalliterature,andcasereportsaswellasthenamesofeachproduct'sactivepharmaceuticalingredients.Alongwiththesearches,PVpersonnelneededtotakeandsavescreenshots,downloadsourcedocuments,documentsearchresults,anduploadthedatatoaDaewoongPharmaceuticalserver.Theresultsareimpressive:Results-QuadrupledthespeedofthePVprocess-Reducedliteraturesearchtimesfromfiveminutestooneminute-GavespecialistsmoretimetoenhancePV,squality-Helpingtoprovidesafermedicines“Human experts still decide how to act upon the information, now they just get to the key information much faster.,fMin Kyung ShinCEOSELTA SQUAREDecision-makinganddigitalassistantsIngeneral,workflowautomationdefineshowworkgetsdonethroughasequenceoftasksperformedbybo/?theworkforceandthedigitalsystemsthattheycollaboratewith.Bygeneratinginsightsthatareavailableasneededandthatarebasedwithinawidecontext,Al-poweredworkflowssteerteamstowardhighervaluecustomerandpartnercollaborations,complexproblem-solvingsituations,andforwardthinkinginnovativeactivities.Increasingly,thedigitalsideoftheequationisacquiringmorecomplexanalysisanddecisionmakingskillsviabothtraditionalandgenerativeAl.Morethanthreeoutoffour(77%)C-suiteexecutivesreportthatdigitalassistantsenablebetterinsightsanddecision-making.Overthenextthreeyears,theyexpectdigitalassistantstosupporttheworkforceinmakingexceedinglycomplexandmission-criticaldecisions(seeFigure4).FIGURE4MissioncriticalAutomatedtoolsareexpectedtoincreasinglysupportcomplexdecisions2023across a workflowdecisions that alter essential outcomesanalytics and recommendations2026Traditional AlMachinelearning+GenerativeAlQ.Fortheaboveactivities,whatpercentageareperformedbyautomationtools,todayandin3years(2023and2026)?Executivesunderstandthepotentialofintelligentautomation.Sixintenareinvestinginautomationtoboostworkforceproductivityandagility.Almosthalfhaveintroducednewautomationtechnologiestomakeoperationsmorepredictable,flexible,andintelligentespeciallywhenautomatingproactivecustomerandemployeeexperiences.54%areevaluatingtherolesofautomationandAlindeliveringnewwaysofworking,with52%citingbettercustomerexperiencesastheirtoppriority.Theseorganizationsarereconsideringessentialwaysofworking,withautomationpartofabroaderredesigntoenhanceproduct