小米公司基础介绍(英文) The Development of Xiaomi.docx
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小米公司基础介绍(英文) The Development of Xiaomi.docx
TheDevelopmentofXiaomiXiaomizfoundedinApril,2010zisamobilecompanywhichconcentratesonsmartsoftwareandelectronicproducts.ThelogoofthisbrandisMlzwhichisshortforMobileInternet.AnditalsomeansMissionImpossiblewhichstandforovercomingimpossiblechallenges.Thiscompanyaimsatlowerpriceandhighercostperformance.Andbecauseofthistarget,itsproductsareacceptedbythepublicsothatitdevelopedquickly.AfterXiaomicompanywasfounded,itreleasedMIUIsystematfirstandthenhadaboom.Nextyear;thefoundingteamdeclaredthattheywouldstepinthemobilephonemarket.OveronemonthIaterrXiaomiMobilePhoneReleaseConferencewasheldin798ArtZoneinBeijingwhereMi1wasreleasedanddrewattentiontothepublic.So,afterpeoplewereadmittedtoreserveXiaomimobilephonesontheInternet,thecompanygotahugesalerapidlyinashorttime.Atthesametime,thesalewasmotivationfromthemarket.Afterit,Xiaomicompanydevelopedquickly.WhattheyreleasedwerenotonlyaseriesofXiaomiMobilePhonebutalsootherelectronicproductssuchaslaptopsandMiBands.MostoftheseproductshavewonagoodreputationforXiaomicompany.However,it,sinevitableforthecompanytobeexposedsomenegativenews.On2ndSeptember,2015ztheChairmanofQingcongMobilePhoneCompanycomplainedthatXiaomiexaggeratedintheiradvertisementwhichledtomisunderstandingtopeople.ThenXiaomicompanywasfinedbecauseofthis.AsforthecultureofXiaomicompany,wecanknowthatthereisn'tstrictclassestodividetheemployees.Allofthemarefriends.XiaomithinkshighlyofcreativeInternetculture,avoidinglongtimemeetingstoleteveryemployeeworkinrelaxingatmosphereandexerttheircreationasmuchaspossible.Xiaomibelievesthatusersaretheoriginofmotivationandthecompanydevelopsatafastspeedwiththeexpectationofeveryone'senjoyingthetechnology.Tosomeextent,it,snotfalsetosayzXiaomiisthecoolestcompany/fortheXiaomi,sfans.XiaomihaslauncheditsproductsinSingapore,India,Brazilandsoon.Anditisexpandingitsfootprintacrosstheworldtobecomeaglobalbrand.
