世界经济论坛-为公平而创新：为社区和企业释放价值（英）-2024.3_市场营销策划_2024年市场报.docx

WQR1.D2QNOMCFQRUMMARCH2024INSIGHTREPORTInpartnershipwithEchoingGreen,DalbergandGHRFoundationSCHWABFOUNDATIONfi8WlAlFKJTBFP9FKF.InnovatingforEquity:UnlockingValueforCommunitiesandBusinesses'ContentsForeword3Executivesummary4Keyconceptsandterms6Introduction8Thesharedchallenge9Sialinnovationasasolution10Drivingthediscussion10Pathways12Pathway1:Expandingmarkets131.1 Spotlight:JehielOliver,HelloTractor131.2 WideningtheInnovation1.ens:DonnelBaird,BIocPower161.3 Thefuture:Accesstotoolsandservicesthatimprovelivelihoods17Pathway2:Unlockingtalent182.1 Spotlight:1.aurin1.eonard,R3Score182.2 WideningtheInnovation1.ens:OpenHiringatGreystonBakery202.3 Thefuture:Inclusiveopportunitiesforemploymentandprofessionalgrowth21Pathway3:Broadeningnetworks233.1 Spotlight:RebeccaHui,RtsStudio233.2 Wideningtheinnovationlens:AdrianaBarbosa,PretaHub253.3 Thefuture:Makingbusinessnetworksinclusiveandreciprocal26Frompathwaystopractice28Calltoaction:Creatingtheconditionsforinnovationtoevolveandthrive30Contributors32Endnotes33DisclaimerThisdocumentispublishedbytheSchwabFoundationinpartnershipwiththeWorldEconomicForum.Thefindings,interpretationsandconclusionsexpressedhereinarearesultofacollaborativeprocessfacilitatedandendorsedbytheWorldEconomicForumbutwhoseresultsdonotnecessarilyrepresenttheviewsoftheWorldEconomicForum,northeentiretyofitsMembers.Partnersorotherstakeholders.©2024SchwabFoundationforSocialEntrepreneurshipandWorldEnomicForum,Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,includingphotocopyingandrerdig,orbyanyinformationstorageandretrievalsystem.March2024InnovatingforEquityUnlockingValueforCommunitiesandBusinessesForewordCheryl1.DorseyPresident,EchoingGreen,USAFranoisBonniciDirector,SchwabFoundationforSocialEntrepreneurship;HeadofFoundations,WorldEconomicForumFortoolong,untappedeconomicopportunitieshavebeenhiddeninsystematicallyexcludedcommunities.Butinsteadofgivingintothebarriersfacingthem,moreoftenthannot,socialinnovatorsarisefromthisscarcitytodriveingenuityandinnovation.Inthecurrentdebateaboutdiversity,equityandinclusion,itiseasytofocusonthebacklashandlosesightofthepracticalsolutionsthatcanmakearealdifference.Thisreporttakesafreshlookattheissue.Insteadofdivingintoavalue-drivendiscussion,itfocusesonhowworkingwithsocialinnovatorswhoareadvancingracialandethnicequityisasmartbusinessdecision.Theessenceofthereportissimple:overlookedcommunitiesareburstingwithpotentialforinnovationandgrowth.Systemicracismandeconomicexclusion,whicharebigproblemsnotjustintheUSbutaroundtheworld,holdbackentirecommunitiesand,inturn,theglobaleconomy.Butwithinthesechallengeslieincredibleopportunitiesforbusinesseswillingtothinkdifferently.Wehighlightthreepathwaysforbusinessestounlockbusinessvalue:byreachingnewmarkets;bytappingintodiversetalentpools;andbybuildinginclusivenetworkstostrengthentheirinnovationcapabilities.Theseinsightsarebasedontangiblesuccessstoriesthatshowhowinclusivepracticescanbringbenefitsforeveryoneinvolved.Thisreportofferssolutionstomovebeyondtickingboxesfordiversitytoseeingtheeconomicvalueinbringingeveryoneintothefold.Businessesthatunderstandthisarefindingnewopportunitiesandpartnershipstodrivegrowthinwaysthatuplifteveryone.Itisclearthatthepathtoafairer,moreprosperousworldinvolvesworkingtogether.Thisreportoutlinesforbusinessesandleaderseverywherethecleareconomicandimpactopportunityofmakingequityacorepartoftheiroperations,andshowsthatsolutionsandpartnershipsalreadyexisttorealizethisuntappedvalue.ExecutivesummarySocialinnovatorsdemonstratehowtounlockeconomicvalueandbuildamoreinclusiveeconomyatthesametime.&Socialinnovatorsareattheforefrontofreimaginingtheeconomicstatusquo.Theseleadersaregeneratingvalueforcommunitiesandtheeconomy.Bysimultaneouslyaddressingsocialproblemsandintroducingfinanciallysustainableproductsandservices,theybuildamoreequitableandprosperousworld.Raciallyandethnicallymarginalizedcommunitiesarealargelyuntappedsourceofinnovation.Addressingtheirneedsisnotonlyamoralimperative,itisagrowthopportunityforbusinesses.Overlookingthispotentialplacesaprosperitycapontheglobaleconomy.Notacknowledgingtheirpotentialplacesaprosperitycapontheglobaleconomy.IntheUSalone,itisestimatedthatthewideningracialwealthgapwillcostthecountryupto$1.5trillionineconomicgrowthby2028.1ThistranslatestoacaponGDPgrowthof6%.Ittakeslittletoimaginetheeffectontheglobaleconomyofunlockingracialequitythroughsocialinnovationsolutions.2Thisreportofferssocialinnovationsolutionsforintegratingracialequityintobusinesspracticesand,thereby,unlockingadditionaleconomicgrowthworldwide.Economicexclusionisbothalocalandglobalchallengedrivenbysocial,historical,politicalandinstitutionalfactors.Manycommunitiesareexcludedandunderrepresented,curtailingtheexponentialvalueopportunitiesforsocietyandtheglobaleconomy.Forexample,intheUSandtheUnitedKingdom,percapitawealthforBlackpeopleislessthanasixthofthatoftheirwhitecounterpartsandthegapisincreasing.34InCanada,thepovertyrateofIndigenouspeopleistwicethat(13.9%)ofnon-lndigenouspeople(7.4%)andracializedgroupshaveahigherpovertyrate(9.5%)thannon-racializedgroups(6.5%).5Indigenouspeoplesin1.atinAmericaare2.7timesmorelikelytoliveinextremepoverty,6whileinAsiaandsub-SaharanAfrica,ethnicaldivisionswithrootsincolonialisttimescontinuetodefineindividualopportunities.7Publicandprivatesectorleadersatalllevelshavearoleandavestedinterestinovercomingthesedeeplyembeddedchallengeswitheconomicnsequences.Economicvaluecanbeunlockedbypursuingbusinessobjectivesthatalsodriveinclusion.Theseinitiativescangobeyondthemoralimperativetodriveracialandethnicequityandpresentaclearbusinesscase-evenduringchangingpoliticalandeconomicclimates.Betweentalent,resources,groundbreakingbusinessideasanduntappedconsumermarkets,peoplewithmarginalizedracialandethnicidentitiesholdsignificantlyunderinvestedassets.Theindividualsandorganizationsleveragingnewapproachestosocialandmarketproblemsaresocialinnovators.Organizational,governmentandbusinesspracticesthatbetterengageandinvestinthesecommunitiescanactivelyaddresssystemicinequitiesandaccessnovelcommercialopportunitiestheycouldnotgenerateinternally.Innovativefoundersandcollectivesarebuildingsuccessfulcommercialsolutionstothestructuralchallengespresentedbyracialandethnicinequity.Thesemodelsarecreatingsharedprosperityformmunitiesandbusinesses.Theyarealsobeginningtoshiftunderlyingbusinesspractices-fromhiringtoproductdesign-inwaysthatdrivemeasurableoutmesandbringaboutmoreequitable,justandprosperouseconomicsystems.Thisreportpresentsthreepathwaysforsocialinnovators,companiesandgovernmentstoleverageracialequityopportunitiesacrossdifferentbusinesspractices.Basedoncasestudiesofcurrentinnovationswithprovenimpact,eachpathwayrepresentsasociallyinnovativeapproachtovaluecreationthataddressesinequitiesattheirrts:-Thefirstpathway,Expandingmarkets,centresonsocialinnovatorsprovidingproductsandservicesthatbettermeettheneedsofcommunitiesandgeographiccontexts.Theinnovationsfeatureulast-mile"deliverymodelsthatempowerlocalassetownersandprovideaccesstonewcustomerbases-fromBlackand1.atinxZ1.atinoZHispanicneighbourhoodsinUScitiestoNigeriansmallholderfarmersfromethnicminoritygroups.-Thesecondpathway,Unlockingtalent,spotlightssocialinnovatorscreatingmoreequitablehiringpractices.Sialinnovationschallengehistoricalmodelsofassessingcandidateriskandpotential-reshapingemploymentopportunitiesatalllevelsandremovingbarrierstoonboardinghigh-performingemployees,unlockingpreviouslyuntappedtalentpoolsforbusinesses.-Thethirdpathway,Broadeningnetworks,focusesonsocialinnovatorsbuildingmoreinclusiveanddiversesupplierecosystems.Theinnovationsfeaturesuccessful,grassroots-ledeffortstoequitablyengagewiththeskillsandassetsofvendorsthathavebeenhistoricallyexcludedandeconomicallymarginalized.FromdigitallibrariesforIndigenousarttofairsforAfro-Brazilianproducts,innovatorsareredefiningwhobenefitsfromandisrepresentedinglobalbusinessnetworks.Bypartneringwithsocialinnovators,corporateleaderscanbothgrowtheirbusinessesandplayanessentialroleinacceleratingprogressonracialandethnicequity.Corporatecommitmentstoadvanceracialandethnicequityhaveoftentakentheformofinternaldiversity,equityandinclusion(DEI)initiativesorphilanthropiccorporatesocialresponsibility(CSR)1bothofwhichcanbeimpactedbydynamicpoliticalenvironments.However,somecorporateleadersarefindingthatpartnershipswithsocialinnovatorscancreatemorelastingbenefitsformmunitiesandnovelcommercialopportunities.Socialinnovationissparkedbytheidentificationofsocialandcommercialchallengesnotfullyornotsystemicallyaddressedbyexistingsocialormmercialactivity.Therefore,socialinnovatorsfrequentlycreatebusiness-facingsolutionsthatofferbotheconomicandsocialvalue,includingtheadvancementofracialandethnicequity.Acrossthestagesofscalinginnovationsforracialandethnicequity,corporateandpublicsectorleadershaveopportunitiestopartnerwithinnovators.Thesestagesinclude:- Seed-Socialinnovationsatthisstageareexploringrootcauses,solutionsandmarketopportunities.Solutionsmaystillbenascentideasormodelssubjecttofurtherproof.- Refine-Progressingfrominitialideas,innovationsbecomedefinedbusinessmodels.Thisstagefocusesontestingsocialinnovationsandbuildingthecapabilitiesneededforfuturescale-up.- Scale-Astheyincreaseinmaturity,innovationsexpandtoreachbroaderpopulationsorsectors.Privateandpublicsectorpartnersarealsoincreasinglyadoptingandmoredeeplyembeddingthem.Mainstream-Socialinnovationsultimatelymovebeyonddiscreteinitiativesandfundamentallychangebusinessmodels,productsandservices,andapproachestoinnovation.Theyinfluencehowcompaniesaddresstheneedsofeconomicallymarginalizedcommunities.FIGURE1:StagesofsocialinnovationandcorrespondingpartnershipsOVerVieWUnderstandingbarriersandDevelopingmodelsandIncreasingmodelmaturityTransformingmarketstoidentifyingsolutionsgrowingcapabilitiesandadoptionnewstatusquoSocialandcommercialvaluecreationPartnershipstoaccelerategrowthshould.ExpandthereachandembeddingofinnovationsConvenediversestakeholdersforsharedproblemsolvingHonesolutionsandgrowsharedcapabilitiesShiftbusinesspracticesandresourceflowsbeyondsinglepartnershipsThereisanimportantcallforsocialinnovators,businessesandgovernmentstopartnerinaddressingsystemiceconomicexclusion.Platformsforglobalcollaborationplayanimportantroleinseedingcollaborationbuttheonusisonleaderstocometogetherandact.Throughcollectiveeffortstoadvancesocialinnovation,atransformativeshiftcanbemade-towardsaneconomyofsharedsocialandcommercialvaluebyemphasizingbusinesspracticesthataddresseconomicdisfunctionsattheirroot,particularlythoseexacerbatedbyracialandethnicinequality.KeyconceptsandtermsTheseconceptsandtermsareshapingtheglobalconversationonracialandethnicequity.Racialandethnicinequitiesvaryinnameandisdefinedbyasingleidentityorbythenatureacrossgeographies.Thisincludesrace-marginalizationtheyexperience.Wherepossible,baseddynamics,suchasanti-BlackdiscriminationitreferstospecificcommunitiesinthetermsusedinWesternEurope,aswellasinequitiesalongbysocialinnovatorsthemselves,whichmaydifferethniclines,suchastheeconomicexclusionofbasedonthelocalcontext.ThisapproachleadstocertaingroupsandtribesinEastAfrica.8Asaacleararticulationofthechallengeaffectingpeopleresult,organizationsusedifferentandsometimesinlocalcontextswhileacknowledgingthattherearecontestingterminology,asinthecaseof"1.atinx"commondynamicsacrossglobalexpressionsofand*41.atinoa"intheUS.9racism.Thisreportaimstobepreciseandrace/ethnicityTable1outlinesdefinitionsoftheconceptsusedinexplicitwhilerecognizingthatnoindividualthisreport.TAB1.E1ConceptdefinitionsTermDefinitionrporationsCorporationsareeconomicinstitutionsthat,throughtheirbusinessoperations,playasignificantroleinshapingeconomicandsocialsystemsonnationalandglobalscales.10ethnicityAclassificationofpeoplebasedonasharedunderstandingofhistory,territorialorigins,ancestryandculturalcharacteristicssuchaslanguageandreligion,oftenvaryingbycontextandself-identification.,lastmileIndividualsandpopulationswhoaretypicallythefurthestfrom,mostdifficulttoreach,orlasttobenefitfromaproductorservice.'2powerTheabilityofindividualsandcommunitiestoshapetheirdestiniesthroughagencyoveroutcomes-includingthroughresources,norms,narratives,practices,lawsandpolicies.13proximityThelivedexperienceof,andmeaningfulrelationshipswith,communitiesorsocialissuesbeingserved,helpingtocreateexpertiseandtrust.14raceThesocialconstructthatcategorizespeopleintogroupsbasedonphenotypiccharacteristicssuchashairtexture,facialfeaturesandskintone,andgeographicancestry.15racialandethnicThestateinwhichoutcomesarenotpredictedbyraceorethnicityduetotheintentionalpracticeofshiftingpolicies,practices,systemsandstructurestoensurepeoplewithmarginalizedidentitieshaveequitableopportunitiesandequity(REE)outcomes.16scaleTheexpansion,replication,adaptationandsustainabilityofsuessfulpolicies,programmesorprojectstoreachmorepeopleorplaces,therebyincreasingsocialimpact.57sharedvalueThecreationofeconomicvalueforacompanybyaddressingsocietalandenvironmentalchallengesasbusinessopportunities.'0TermDefinitionsocialenterprises/innovationsOrganizationsthatputsocialorenvironmentalpurposesfirstandoftenemployanentrepreneurial,for-profitandinnovativewaytoprovidegoodsandservices.'9socialinnovation"Theprocessofinventing,securingsupportfor,andimplementingnovelsolutionstosocialneedsandproblems."20stakeholdercapitalismAformofcapitalismwerecompaniesconsidertheneedsofallstakeholdersandsocietywhileseekinglong-termvaluecreation.21Obstaclesthatllectivelyanddisproportionatelyaffectaspecificgroupandcontinueorpreservedifferencesinstructuralbarriersoutcomes.Thesecanbe"policies,practicesandothernormsthatfavouranadvantagedgroupwhilesystematicallydisadvantaginganother."22Atermusedthroughoutthereportreferringtothenormalizationandlegitimizationofdynamics,suchashistorical,systemicracism23cultural,institutionalandinterpersonal,thatdisadvantagespecificracialandethnicgroupswhileperpetuatingpositionsofpowerforspecificgroups(e.g.white,"higher-caste").24systemschange/transformationConfrontinginterconnectedrootcausesratherthansymptomsofsocialorenvironmentalchallengesbytransformingstructures,customs,mindsets,powerdynamicsandpolicies.25IntroductionGlobaleconomicopportunitiesarecreatedwhencommercialactivityaddresseseconomicexclusionandunlocksassetsineconomicallymarginalizedcommunities.ThesharedchallengeEconomicexclusionisbothalocalandglobalchallengedrivenbysocial,historical,politicalandinstitutionalfactors.Manycommunitiesareexcludedandunderrepresented,curtailingtheexponentialvalueopportunitiesforsocietyandtheglobaleconomy.Forexample,intheUSandtheUnitedKingdom,percapitawealthforBlackpeopleislessthanasixthofthatoftheirwhitecounterpartsandthegapisincreasing.”InCanada,thepovertyrateofIndigeno