SWOT-闲鱼.docx

本科毕业论文题目：基于SWOT理论分析二手交易软件闲鱼天津师范高校学院：外国语学院学生姓名I冯婷婷学号：专业2英语语言文学年级：2013级完成日期：2017年4月SWOTAnalysisofSecond-handTradingApplicationXianyuAThesisPresentedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsFengTingting1.JndertheSupervisionofVVuXueyingForeign1.anguageCollegeTianjinNormalUniversityApril2017AcknowledgmentIwouldliketotakethisopportunitytogivemysinceregratitudetoallthosewhohadsupportedandencouragedninfinishingmythesis.Itisthecourage,assistance,andloveIreceive<lfrompeoplearoundmethatenabledmetofinishthisthesis.Tostartwith,mysincerestgratitudegoestomysupervisor.ProfessorWuXueyingwhotriesherbesttoguidemythesisalthoughshedidnotteachmebefore.Asarespectfulandresourcefulprofessor,shedidherbesttohelpmethroughoutthewholeprocessofmythesiswritingbycarefullycheckingmydraftsandofferinginsightfulrevisionsuggestionstome.UnderprofessorWu*sdirection,1completedmythesiswhilebenefitingsomuchfromherprofoundandimmenseknowledge.Mythankstoherisbeyondexpression.Iwouldalsoliketotakethisopportunitytothankalltheprofessorswhohaveenlightenedmeduringmyundergraduatestudy.IamheartfeltthankfultoProfessor1.iuNa.SheisthementorofmyintegratedEnglishlessonwhen1wasjustenteredintotheCollege.TlianksfortheenlightenmentsthatshegavetomeonEnglishstudy.ThenareProfessorDong1.i.ProfessorYangXinandProfessorWangShangxuc.thanksforhelpingmegetthroughthedoorofBusinessEnglish.ESpeCiaHyProfessorDong.IfeelgreatlyhonoredthatIcanacceptherexcellentteachingbeforeherretirement.Atlast,mysincerethanksshouldbegiventonyfriends,especiallymyroommates.Theyarcthestrongestsupportformeallthetime.Withtheirconcernandhelp.1amalwaysbravetofaceanykindofchallengesanddifficulties.BecauseofthehelpandencouragementIgetfrommyteachers,classmates,friendsandparents.Iamabletofinishmythesisaswellasmyfour-yearcollegelifesmoothly.ContentsAcknowledgmentAbstract(EngIish)iiAbstract(Chinese)一ChapterI1.iteratureReviewIIIivIntroduction1.1 RelatedStudiesAbroad1.2 RelatedStudiesinChina1.3 InnovativePoints2Chapter 2 TheIntroductionofXianyuandSWOTAnalysis32TheDefinitionofXianyu32.2TheIntroductionofSWOTAnalySiS3Chapter 3 TheSWOTanalysisoXianyuApplication53.1 Strength53.2 Weakness93.3 OPPOrtUniHeS3.4 Threat12Chapter 4 SuggestionsforXianyuDevelopmentandconclusion14AbstractInOctober2015,theFifthPlenumofthe18thCPCCentralCommitteewasheldinBeijing.Andtheplenumhaspassedthe13thFive-yearPlanabouttheNationalEconomyandSocialDevelopmentMadebytheCentralCoininitteeofCCRTliisplanclearlyindicatedthefiveimportantdevelopmentCOnCCPISthatcontaininnovation,coordination,green.OPenneSSandsharing,inwhichsharingappearedforthefirsttime.Chinesesharingeconomymarkethasagreatpotentialfordevelopment,anditalsowillbethenewenergyofpushingtheeconomicdevelopment.Whenthedomesticsharingeconomyenteredintotletakeoffperitl,manysecond-handtradingplatformsemergedatthecorrect11M)11nt.However,thedomesticsecond-handmarketisnotsomature.Ductothecnwrgcnccofsomesecond-handtradingapplicationinrecentyears,onlineSeCQnd-handtradingactivitiesgraduallygetintothedailylife,whichgivesthesharingeconomywithnewhistoricalmeaning.Nevertheless,theresearchofsecond-handtradingmarket,especiallysecond-handtradingplatformremainsrare.Tlierefore,thispaperwillchooseXianyu.(hemostrepresentativeapplication,byusingtheSWOTthcorjanalysis,toaddsomeusefulmaterialonresearchingdomesticsecond-handtradingplatformorapplication.Thefirstchapterofthispaperisliteraturereview.ThesecondchapteristointroduceXianyuandSWOtheoiy.includingthedefinitionandfunctionofXianyu,andthecontentandsignificanceofSWOTheorj,.ThethirdchapteristheapplicationofSWOTtheoryintotheanalysisthepresentXianyudevelopmentsituation,fromthepointsofstrengthandweakness,andalsotheOPPOnUnityandthreatthatXianyumaymeetwithinthefuturedevelopment.Theforthchapteristheconclusion,andthewritergivessomeadvicestoXianyuforitsbetterdevelopment.ThispaperstudiesXianyuthroughSWOTtheor),.andhopetobringXianyuwiththeoreticalsupportandpracticalsuggestiononitsdcvclopn>cnt.KeyWords:SharingEconomySecond-handTradingSWOTTheory摘要2015年10月，中国共产党第十八届中心委员会第五次全体会议在北京召开，全会审议通过了中共中心关于制定国民经济和社会发展第十三个五年规划的建议（以下简称建议Q.在建议中明确提出树立创新、协调、绿色、开放、共享的五大发展理念，其中首次明确提出共享理念。中国共享经济市场潜力巨大，将成为推动经济发展的新动力。伴随着国内共享经济进入起E期，很多二手物品交易平台应运而生。但是我国二手交易市场发展时间较短,成熟度远远不比国外.最近几年由于某些二手交易软件平台的出现，使得线上二手交易渐渐走入了大众的日常生活，给予了共享经济新的时代意义。然而关于线上二手交易市场,特殊是详细的线上二手交易平台的探讨少之又少。因此，本文将选取最具有代表性的二手交易客户端软件闲鱼作为探讨对象，采纳SMOT理论分析方法，为探讨我国二手交易软件平台增加紊材.本文第一章是文献综述。其次章主要是介绍闲鱼的定义及功能和SWOT理论的内容及意义。第：堂则是正式运用SWOT理论从从优势和劣势对闲鱼发展的现状进行了分析，并就闲鱼在今后的发展中面临的机遇和挑战绽开探究。第四章则是对本文的探讨进行总结，并提出有利于闲鱼发展的若干看法。本文对二手交易软件闲鱼运用SWoT理论加以探讨，并希望时其软件的发展供应理论支持和实际操作建议。关健词，共享经济二手交易闲鱼SWoT理论IntroductionTheappearanceofUbcrandAirbnbmadesharingeconomybecomethefocusoftheattention.Andthroughitsbusinessmodelandinnovativecontent,andfromanotherperspective,thecoreofsharingeconomyi$actuallyusedgoodseconomy(alsosecond-handeconomy),forallthesharingresourcesorbasisisnottotallynew.Buttheusedvalueofsecond-handgoodshavebeenimprovedunprecedentedly,andalsorealizedthereconfiguration.Inadditionlovehiclesandidlehouses,clothes,bagsandjewelriesarcthemostcommonbuttheeasiestignoredusedgoods.Iowever,(heusedgoodshaveappearedactivelyindailylifeandbeengivennewvaluethroughdailytransaction,whichbeforethestatementofsharingeconomy,roundtheglobe,thefieldofsecond-handgoodstransactionisalreadyblming.InMarch2016,JapaneseC2Csecond-handtransactionlatfo11nMercariannounced(hattheyreceivedtheinvestmentof75millionUSdollars.IndonwsticChina,second-handeconomy,asonekindofsharingeconomy,alsoseizedtheopportunityandissuedsomesecond-handtradingapplications.Somepowerfulapplicationshaveemerged,suchasXianyufromAlibaba.Zhuanzhanfrom58Tongchcng.Therearealsosomelesspopularapplication,forexample,I.iequ,1.iangyiquandYiyouyou.ButthecurrentdataindicatesthatXianyuisoccupyingthemostmarket,whichshowsXianyuistherepresentativesecond-handtradingapplicationinChina.AsthepredecessorofTaobaoSecond-hand,IbrbackingonAlibabaandAlipay,Xianyuobtainedalotofstrengthsuchascustomersresource,paymentguaranteeandtransactioncredit,whichishelpfultoimprovethesalesvolumes.ThemostimportantpracticalsignificanceofSWOTtheoryisthattoprovideevidencesonmakingupmarketingstrategics.BasedonSWOTtheory,thispaperwillanalyzeXianyufromexternalfactorsandinternalfactorsrespectively,andexploringthespecificcausesthatimpactthedevelopmentofXianyu.Chapter 11.iteratureReviewXianyuisashorttimebutwell-developedsecond-handtradingapplication.InChina,notsomanyresearchesaboutXianyuhavebeenpublished,buisomeusefulessaysdoexist.Inforeigncountries,therearcmanyarticlesaboutsecond-handtrading.Andthefollowingisabriefreviewofthepreviousstudies.1.1 RelatedStudiesAbroadInrecentyears,foreignstudiesonsecond-handtransactionmainlyfocusedonitswarrantysystem.Forexample,in2011,SeyedGholamrezaJalaliNainiandMahiwodShaficcproposeadecisionmodelto(JCICnninCtheoptimalpriceandupgradestrategyofawarrantedsecond-handproducttomaximizethedealersexpectedprofit.Thenin2013,MahmoodShafieeandSietankaChukovaPOimetlouttheimportanceofCarTyingoutWarnlnIypolicyonsecond-handtransactionforenlargingpro11tsduringIheirOptimalUpgradeStrategy,WarrantyPolicyandStiiePriceforSecond-handProducts.Inthesameyear,Mahm<x>dShaficcandStcfankaChukovaalsopublishedOntheIiivestmenfinaReliabilityImpmvementPrvgramforWarrantedSecond-handItems.Thisa11iclcdevelopsastochasticcost-benetitmodelforinvestmentmadeinreliabilityitnprovenentprogramsforsecond-handitemssoldwithfailure-freewaranly.Andasmallnumberofstudiesthatemphasizeothersfactors,suchastechnology.Forinstance,in2014.MichaelConradandOliverRaabepublishedanessayonEnvironmentalPolicyMonthlyentitledUsedG(MMkTradEWPlatformCanbeAccessedthroughSmanphone.inwhichindicatedthatpeoplecanalsofindthelocationsofthenearestsecond-handgoodstradingandmarketinginIbnnalionthroughtheGPSfunctionoftheirsmartphone.Sofar,SWOTtheoryhasnotbeenusedinanalyzingsecond-handtradingplatforminforeignstudiesyet.1.2 RelatedStudiesinChinaAsfrthedomesticresearchesaboutXianyu.mostofthemarceconomicjournalarticles.Earlyin2014.theestablishingyearofXianyu.WangXiaoyingpublishedapaperontheCommunicationIntonnationNewsnamedTaobaolaunchedXianyuApplication,TiikingAdvantagesofPlatfonntoBreakintoSecond-handMarket,whichistheearliestarticlerelatedtoXianyu.Thearticlemainlyintroducedtheoriginalfunctionsandinitialmajorcompetitorsrespectively.Afteraroundtwoyearsdevelopment,Xianyuhasbasicallybecamethemostsuccessfulsecond-handtradingplatforminmainlandChina.In2016.WciWeipublishedanessayonBeijingBusinessTodayInternetWeeklyentitledtheBenefitsandHanttsofAlibabavi(o11>uxlyDevelopingXianyu.I>thisstudy,itmainlyanalyzedtheachievementsthatXianyuhasmadeinthepasttwoyearsthroughlotsofconvincingdata,butalsorevealedsomeproblemsthatXianyumetWilhduringitsdevelopment.Inaword,itsimplystudiedthestrengthandweaknessofXianyu,aswellasthepresentopportunityandthreat.IliisessayanalyzedwiththetheoiysimilartoSWOT,whichcanbeareferenceforfuturestudies.ThelatestisstudyXianyu:TrustMakestheBetterDevelopmentofSharingEconomyinInternationalBusinessDailyOfE-COmmCrVCin2016.Inthisarticle,itprimarilyanalyzedthecurrenteconomicenvironment,whichtouchedthesurfaceofusingtheOfactor(opportunity)fromSWoTtheory.Atthesametin>e,italsogavesomesuggestionsthatcouldhelpXianyuovercomesomechallenges,suchashowtobuildamoreperfectcreditsystem.Tliatistosay,italsorelatedtothewaythatcandealwiththeTfactor(threat)fromSWOTIhCory.BulsofarSWOTtheoryhasnotbeenusedtostudyXianyuyet.1.3 InnovativePointsBasedontheadvantagesofthefo11ncrstudies,thispaperusestheformalandcompleteSWOTtheorj,toanalyzeXianyu.Thispaperwillspecificallyexplorethefourfactorsstrength,weakness,opportunityandthreatthathaveinfluenceonthedevelopmentofXianyu.Andalsobasedontheresult,itwillputforwardsomesuggestionsthatmayhelpXianstriveforfutureimprovement.Chapter 2TheIntroductionofXianyuandSWOTAnalysis2.1 TheDefinitionofXianyuXianyuisasecond-handtradingplatformapplicationclientof?Iibaba(forndroidandiOS).McmbcrsjuslneedtoregisteronTaobaoorAlipayaccount,withoutcomplicatedprocessesofopeningashop,whichcanaccomplishtheone-keyresellofboughtgdsinTaobao.uploadsecond-handgoodsbyusingthepicturetakenbyusers,onlinetradingandsoon.TogetInUXimUmexposure,moreefficientsellingpath,andmorecompetitiveIransponationprice,usersneedtodownloadentirelynewXianyuapplication,bythatway.whichcanfastenthespeedforidlegoodstoabsorbthenewowners.Inaddition,XianyuapplicationhasbeenseamlesslinkedtoTaobaocreditandpaymentsystem.Thatistosay.itcanguaranteethesafetyoftransactiontothegreatestextent.2.2 TheIntroductionofSWOTAnalysisSWOanalysisisanacronymforstrengths,weaknesses,opportunities,andthreatsandisastructuredplanningmethodthatevaluatesthoseIburelementsofaprojectorbusinessventure.InSWOTanalysis,strengthsandweaknessarcinternalfactors,whileopX)rtunitiesandthreatsareexternalfactors.ASwOTanalysiscanbecarriedoutforacompany,product,place,industry,orperson.Itinvolvesspecifyingtheobjectiveofthebusinessventureorprojectandidentifyingtheinternalandexternalfactorsthatarcfavorableandunfavorabletoachievethatobjective.SomeauthorscreditSWOTtoAlbertHumphrey,wholedaconventionattheStanfordResearchInstitute(nowSRlInternational)inthe1960sand1970susingdatafromFortune5(K)companies.However,HumphreyIiiinselfdidnotclaimthecreationofSWOT,andtheoriginsremainobscure.Thedegreetowhichtheinternalenvironmentofthefirmmatcheswiththeexternalenvironmentisexpressedbytheconceptofstrategicfit.TheSWOTanalysisinsocialworkpracticeframeworkisbeneficialbecauseithelpsorganizationsdecidewhetherornotanobjectiveisobtainableandthereforeenablesorganizationstosetachievablegoals,objectives,aulstepstofurtherthesocialchangeorcommunitydcvclopmcnleffort.Itenablesorganizerstotakevisionsandproducepracticalandefficientoutcomesthatmakelong-lastingchange,andithelpsorganizationsgathermeaningfulinformationtomaximizetheirpotential.CompletingaSWOTanalysisisausefulProCCSSregardingtheconsiderationofkeyorganizationalpriorities,suchasgenderandculturaldiversityandfundraisingobjectives.Chapter 3TheSWOTanalysisofXianyuApplication3.1 StrengthAlibabaAdvantages1. TheAdvantageofScaleWiththeaidofsignificantmarketshareofl'aobao.scaleadvantageisthemostobviousadvantage.XianyuhastakenmanypeculiaradvantagesofTaobaosinceitWaSestablished.RelyingonTaobao.Xianyuhasachievedtheaccomplishmentwhichisfrommillionstobillionaireusers,ccordingtothe2016SharingEconomyReport,theusersofXianyuhavecoveredlargenationalcities,inwhichtieroneandtiertwocitiesarcmorethan50%.TheselargecitiesofhighproportionshowthatBeijing.Shanghai.ShenzhenandIIangzhouhavetakentheleadinenteringintosharingeconomyera.ThetopfivecitieswithactiveusersarcrespectivelyShanghai(7.2%),Beijing(7%),Hangzhou(3.5%),Guangzhou(3.0%),andShenzhen(2.7%).(Wang3)2.SafeandGuaranteeclTransactionBasedonthebigdataofTaobao.XianyuloadedZhimacredit.Taobaouserslevel,lipayidentifycertificationandSinaweiboidentificationtoformtheuser'screditandevaluationsystem.TheXianyuevaluationsystemisdiITcrcnifromTaobao.TaobaocustomersatisfactiondepartmentevenlaidoflaspecializedcustomerserviceteamforXianyu.3. TheCombinationwithTaobaoAuctionIibabaannounceditwillmergeTaobaoauctionintoXianyu.thatcreatingthelargestnationalsharingeconomyplatform.Afterconbinaiion,XianyuandauctionwillmakejointefforttoexploremultiplesharingeconomyincludingXianyuauction.Xianyusecond-handtradingandXianyusecond-handvehicle.4. TheHelpofCainiaoguoguoCainiaoguoguohelpsXianyutoimprovetheexperienceoflogistics.Inrecentdays,XianyuannouncedhatitwouldcarryoutstrategiccooperationwithCainiaoguoguo.Sincethat,theIogisiicsofXianyusecond-handgoodswouldbefullyaccessedwithCainiaoguoguo."I-hatistosay.thelogisticscouldbetransferredfromofflinetoonline,whichmeansthatthesendingandreceivingserviceswillbetotallyotinize<l.Atthesametin>c.XianyuandCainiaoguoguowillprovidethelogisticssubsidyupto8yuanperpersontotheusersin13cities.(Wang1)5. TlieAttentionOfAIibabaandAbundantDevelopmentFundInAlibaba,theambitionofXianyuwasreflectednotonlyinitsconvincingfacts,butalsothegreathopefromtopmanagement.Analyzingfromthefinancialquarterdata,thefinancialstatementofAlibabaisstillgood.However,theoverallturnovergrowthofAlibabahasbeensloweddownsincethesecondquarterin2015.Ilieslowdownofgrowthistheinevitableresultoftherapiddevelopmentofanybusinesismodel,whichAlibabawasnotgladtoaccept.Therefore,il,sveryimportantforAlibabatoseekfornewgrowth.Alibabaneedtosetupandlookformoreprofitableproductsorfield,suchasXianyusecond-handInmsaclion.(WciI)Insomeways.AlibabawillprovidepowerfulsupporttothedevelopmentofXianyu.6. TheFunctionofOne-keyResellThenewrevisionofXianyucanhelpusersreselltheg(lsthatboughtinTaobaowithone-key.AfIerloginingbyTaobaoaccountandclickingone-keyresellbuttoninXianyu.allthegoodsboughtinTaobaowillbedisplayed.Usingheone-keyresell,youcaneasilyfillintheinformationsuchasprice,locationandseller.Also,thewayyoubuyinTaobaoisjustthesameasinXianyu.Inaword,one-keyresellisveyeasyandconvenienttooperate.7. GreatCorporateImageandStrengthofAlibabaSincetheest