Across the 'SARS' crisis wine industry to be in the right way to run Xun.docx
Acrossthe'SARS'crisiswineindustrytobeintherightwaytorunXunAcrosstheSARScrisiswineindustrytobeintherightwaytorunXunThefaceofasuddentheSRScrisis,humannaturesrevengebeforequicklycrossedtheconfusionandperplexity,confusion,everstrongandunited,action,andfinalIyobtainthehigheranimals,greatwisdom,thephaseresults.Winemarketduetoatimewhenthelowseason,thisatypicalpneumoniaturmoilontheChinesewineindustryanditsdependentontheconsumermarketimpact,relativetoothertradesthatdonotbearthebruntofsomeverylarge.However,thedeep-seatedlefttothepeopletothink,putsaprofoundinfluenceontheindustryinthefutureafairlylongperiodoftime.Silentinthebusinessmarket,hasgivenpractitionersmoremagentabathedinfirewhilethefullmoon,ShengShireflectiontime.SARSrevengeforthehavoccausedbythestormhassoundedanoteofourcommunityaheavyreminderofhowseriouslypeopleshouldsafeguardthebasiclawofsocietyandthenaturalworld.Remindpeopletoestablishandperfectasetofrelevantandtimelyinteractionwiththeoperatingsystemtocommunicatetheimportanceandurgency.Similarly,inthedomesticwinemarket,rapiddevelopmentprocess,eachofourbusiness,employeesshouldnotusethisasamirror,toreflecttheoperationsofself-managementideasandsystemsengineering,toseriouslyconsiderhowproduct-orientedbehindthestatusquoeffectivelyadjusttomarket-orientedtothecorrectpath?Acorrectunderstandingoftheexistenceofourbusinessvalue?correctunderstandingofconsumerdemand(apparentandpotential)1ie?Acorrectunderstandingofwhatthemarketprofitmargin?Andimplemented,ontherightpathXunrun.Otherwise,themarketsrevengewi11getmorethanyouimaginetobemuchfaster,butalsomorepowerful!Meanwhilc,thefactsandfigures,networkandinformation,crisismanagementisimportantandnecessary,shouldalsobekeentomakesomepower,relationships,strategy,conceptsofmarketpoliticianshaveatasteofmodernnormsofsciencemanagementmodelusedurgency.First,shouldpayattentiontomarketing,theuniversallawsandthespecificlawsofthewinemarket1.Generallytendedtofocusinpeopleshealth,respectfornaturetoday,asanatural,healthydrinkofwinewi11beinpeoplesdaily1ifeandfoodhabitsplayanincreasinglyimportantrole:wineindustryinthisindustryandiIshugemarketdependencypotentialspacefordevelopment,willalsobegenerallyoptimistic.l1theindustryisabouttoenterprospectivebusinessesandindustryarehopingtoreaphandsomebenefitsinreturnreflectsthevalueoftheirsocialexistence.Talkaboutthevalueofenterprises,thereisneedtointroduceprofitableexplored.Butatpresentprevai1inginstrategicdecision-makingindustriesandenterprisessnowblindness,fortheuniversallawofmarketingandwineindustryofitsowninherentdisregardforthelawistohinderthehealthydevelopmentofindustriesandmarkets.Andwilleventuallybringaboutmarketrevengeconsequences.Thereisnodoubtaprofitablebusinessshouldbeorganized,continuousloss-makingenterprisesdonothavethesocialvalueofitsexistence.Thenwerelyonthewineindustrytogainbenefitsinreturn?Intheindustrysentirevaluechain,corporateearningsspaceinwhere?Thisistheso-calledprofitableissues.Chinasconsumersandconsumersaroundtheworld,asinpurchasinggoods,theydonotjustbuygoodsthemselves,butinthepurchaseofgoodsprovidedbythevalueofthebusinessofintegratedservicestothevalueofthebrandisapromise.Therefore,werelyoniquorcompanymakingmoney?Obviously,thisconclusionmustbequestioned,andisalargenumberofcasesprovedtobetriflesnotcomplete.Wineisonlyusedtoreflectthebusinessvalueoftheirservicecarrier.Thedifferentbrandsofwinewithoutastrongbrandvalueofintegratedservicessupport,theydonotbecomeasourceofreturnforgainingaccesstobenefits.Tnotherwords,thevalueofcorporateprofitsisnotthewineofspaceitself,butratherbydifferententerprisesofwinecarriersgiveconsumersthevalueofitsspacerequirements.Inturn,thevaluesofdifferententerprisesalsoasacarrierofthewineintoacolorfuluniquecharacteristics.Andifwehavenoclearcorporatevalues,withouttherightstrategicdecision-making;onlyknowhowtobowtheirheadstodowine,Idonotknowlookuppath,theresultsweal1moveinthesamedirectiontothefight,usingthesamerawmaterials,calledthesamename,instal1thesamebottle,thesametopromotetheirwinesthebest;theend,weofferproductshavenodifference,enterpriseswereforcedtopricecompetition,consumersareforcedtochooseonlyfromthepriceup,thenthefinalresultcanon1ybeacomprehensivearelose.ChangyuandGreatWallsXieBaiNadispute,thestreetsofgold,fineanditscontents,aswellastomeetconsumerdemand,asreflectedinthegreatdifferencesbetweenthevalueofourbusinesswhetheritisworthwhiletoreflectthosewhoare?2.Companiesintheindustrytogooldworldoftheroad,ortaketheNewWorldorNewWorldoftheroaddependsentirelyonthechoiceoftheirrespectivecompanies.However,massconsumptionandtheenjoymentoffinewinereflectedbetweentheforeigncultureandChinesetraditionalculture,thedifferencesbetweenwine,integration,anditswinemarketasreflectedintheinternalrulescannotbutarouseourattention.Wineisnotamechanicalproducts,nothigh-techelectronicproducts,norisChinasNationalPeoplesindispensabletothesurvivalnecessitiesoflife;themainstreammarketsegmentssoitcanonlybepartofaspecificconsumergroups.Ourbusinesstochoosethewinetodothemtomeetconsumerdemandreflectsthevalueofthecarrier,thenitmustberecognizedthatitsvaluereflectsmoreofafromthegreenandhealthy,andfromthespiritual,emotionalpleasurefromthearea.Itispreciselybecauseitisaverystrongindividualcarriercompaniesfortheindustryhasprovidedabroadspacevalueshasenormousmarketpotential.Andthenameofinnovationunderthebanneroftakeitforgranted,Iamafraidthefinalinevitableonlyisthemarketsrevengepaidoulmoneyonlessons.Since2096hasbeenhugelyexpensivetodobusinessthereareafewwineadvertisinghastothoroughlytransform?Ofcourse,theremustbeotherbusinessstrategicmistakes,butincludingasuccessionofenterprisesshou1dstillnothaveaninputintheadvertisements,thereisaproperinput-outputratio.Thefundamentalreasonforthisisreluctanttofaceuptowineasacarriersowninherentcharacteristics,toforgetthedifferentkeysopendifferentlocksthebasiclawsofmarketing.Winespringofthisyeartopayagrandimpressionatthepowerofmusicpackaginglaunchedtheredwine,saidto1.iuQiyucwereexpectedtobelistedonalargescaleacrossthecountry.Eorthisnewthing,mutatismutandis,theinherentcharacteristicsofthewine,thelawisprobablyinevitableintheforeseeableperiodoftimeafterthedemiseofaburstoffreshexcitingconclusion.Inothercountries,particularlyinEurope,wineisoneofthenecessitiesof1ife,makesthediningareaeatinghabits,whiledrinkingwine,eatingsoup,likepeople,likecommon,whilethelocalconsumersarebuyingdailynecessities,andthesamepeoplefromtimetotimetobuystripped-down,bulkgoodhabits;plasticdrum,compositepapertubefilledwithfresheraveragequalitywinescameintobeing.Butthestrictsense,suchapackageisnotstoredinwine,itdoesnothavealife,itcannotgrow,itisnotthetypicalsenseofthewordwine;itsvalueofexistenceisthatpeoplecanatalowpricetomeettheirbasicsurvivalneedstodigestfood,balancedfoodsdonotneedtodotanninsperishpartner.Envisagedurbanandruralareasofthestreetsandlanesofvarioussizesareplacedincolorfulpaperpackagingwine,winetobecomeasubiquitousasCoke,yougiveusancontinuoustoconsumeitsreason?sathirst-quenchingdrinksdo,itsalcoholcontent,but10degreesormore;forself-cateringSelf-diScretionarydodrinkbottledbrewTibetandapprovedbythetastewillbemuchbetterthanit;forthegiftsdo,probablydifficulttoentertheChinesepeople,eyesDespiteitslowpricewasverymanner.IwouldchoosewineinFrancein2097,triedanumberof101itersshippedbacktothecompositepaperpackaginggradeoriginalVDPwines,accompaniedbyoriginaloakbarrelscanchangethepackaging,to132yuan/10literpriceofselling,butAlmostnooneisinterested.NeedtoknowwhenacommonVDTcanbuy150yuanto200yuan!Asidepast,willhaveattributedthefailureofitsviolationofthisparticularenvironmentinthedomesticmarket,salesofwineinaspecificinternalprinciples.Onceinthemarketashort-livedcanswine,variousformsoficewine,includinghiddensecretdryredwine,drywhiteThesearetheinnovations,thesameforenterprisesandconsumersthevalueoftheinterestsoftheirexpectationsofprovidearealisticcaseofcompromisedevidence.Currentlyalargenumberofwineindustrywineisoftenthepositioningoftheproductisalargerspaceprofitablecommodity.Alwayslookforwardtousingmodernmarketingtool,withthehugeamountofmoneycansubvertthetraditionalcanbechangingtherules;canbesetanewstandardinChinesewine;however,alessonformany,manyotherindustries,enoughtoprovethatsuchamoveThestandoffbetweenChineseandforeignwineindustrycompetitionisalmostzerochanceofwinning.Becausetheydonotclearlyrealizethat,afteraccessiontotheWTOGTTbarrier-freeaccesstotheinternationalwineindustryinthismarketwhentherealchaiIengeliesinrulesofinternationaloperationsandworld-class,isthestrategy,businessprocessesandoperationsmanagementlevel.3.Recently,anothereye-catchinggrapesinthehotcityisSuntimeInternationalsseveralSE1.F-insider,thecostoftheproductcompositionofthewinesub-thinsplitopen.InternationalstarQingQinginterpretationofnewheavensandredwinewastoshowanatomicalconstructionmaterialsintoBamp:amp;Qtoalargenumberofconsumers,theresultismorethanamillionboxesamonthandsales.ThisreflectstheindustrysenterprisesareWorldWineisthenewheavensandthusturnitselfintoabigmisunderstanding.Abroad,knownastheWaterfor1.ifeIsthevalueofwineisjustaconcoctionofrawandauxiliarymaterials?Whenconsumersbuywine,whetheritisnecessarytoprovideinaccordancewithSuntimebilltoverifythecalculation,thecomparison?EndofthewarinIraqadrasticdropininternationaloi1pricestoday,asktheheavensaremeasuredyearonyearpriceadjustment?InthefuturenewheavensandalittlefurtheroutofgoodqualityandpriceofwineincreasedShiyouhowtoexplaintoconsumersthecosts?Wineindustry,regardlessofthebasicinherentlaws,misleadingandfoolconsumersinexchangeforindustryleaderstitles?tthesametimetheoveronemillionboxsalesareactuallybuying,consumptionfigures,orjustcollectedthemoneydealers,manufacturerswillshiftintoasocialstockstockssurfacephenomena?Itemsforsaleonstoreshelvesisstilldigestingstocksalesincreasingmonthbymonth?nenterpriseinthesocialarena,thevariousperformancesofal1theoperatorswhoembodythevaluesofitswinesaresosteprightin,andthenside-stepdistorted,anditsrunningtrackarereallytounderstand.Richandpowerfulcompaniesunderestimatedthemarketandconsumergroups,thesameisboundtogetrevenge.Somemediahaverepeatedlymisledandindustrycommentonthesilence,cannotbutsaythatthisisyetanothertypicalwineSARSphenomenon.4.sthedomesticwineindustrymarketshowinghugespacefordevelopment,sparkedarowoutsidethecapitalhavelarge-scaleenterprisesandthemarket.Obviousadvantageisthatpractitionergroupsandtherapidexpansionofoperatingfunds,andthebiologicalinbreedingincreasinglypoor,increasinglysuperiorhybridoptimizationphenomenonofthebusinessideaofgraftingaweakfoundation,ideasturbidwineindustrytobringnewwindblowing.However,thesayinggoes,隔行如隔山,asuccessfulenterprisethatwantstoenterawholenewfieldandthesamesuccess,awayfromestablishedoperationalideas,goodatlearningnewinternallawsoftheparticularmasterthebasicoperatingproceduresisalsobecomingveryimportantandessential.Tosiegeinnewareasalittlepoo1,acorrectunderstandingofitsstrengthsisaprerequisite.Moneyisimportant,butyoudefinitelynotthemostwealthy:Tothesuccessfuloperationoftheoriginaltransplantcloning,oftenbecomethegreatestobstacletothesuccessofthenew.Thereisonlyonerightpath,thatisgoodatlearning,drillingdepthandthoroughlyresearchnewmarketsandnewrulesofthegameandthenewspecificinternalrules,fromastrategicheighttograsptheopportunitytoquicklydevelopfromaqualifiedmarketingteam,toestablishascientificmanagementofatradingflowsystemandmarket-,consumer-orie11tedmarketingnetwork.Thistranslatesintoastrongoveral1competitiveness,butalsohavethepossibi1ityofglory.Forexample,throughSofttoandforthewell-knownHongKong1.iangGroupacquiredawineryinWuwei,Gansulaunchofofcourse,redwincandhigh-profile,firstintheindustryintroducedtheE-MISbusinessinformationsystem,whichrighttoleadtheindustrytoimprovethelevelofthecurrentmanagementwillplayasignificantroleinpromoting.HisownkindsofgrapesandwinewithaviewtoSucceedOfferthecomingyear,ChinasfirstbrandtouseJapan-basedsalessystemtosei1wine,butIamafraidthatisnotthebestoption:andfurtherattemptstolearnfromOTCmodel,itisrecommendedthatasfaraspossibleintegratedintotheoperationofthechainconceptofmonopolyonagainmaybeamarketingmode1fortheindustryoutofthenewroadtosuccess.Onthemarketingmanagementteamandfront-lineimpcmentersoftheformation,training,operationsarelisted1.ianganimportantlinkinthefirstplace,deliberateIybuilt1.iangwineshouldbeacomprehensivebrandmarketing,ratherthananofcourse,redwine.Attentionlaws,graspingstrategy;lesson,everywhere.1.iangDeliberative!Second,accuratepositioningitself,marketingservicessupplychainwillplayakeyrole1.Havetoforgeahead,inparttoestablishtheabsoluteadvantage.Inthecurrentdomesticwineindustry,duetoaweakfoundation,thegeneralscaleisnotlarge.Eveniftherearetonsofannualoutputofover45,totheglobaleconomystandards,itcannotbeconsideredlarge,butyouaresmallerthanothermanufacturers.Extensivemanagerialandoperationallevels,andbackward,sotosendhopeandmergerintegrationtoachievethedevelopmentoftheindustryisnotverygood,thisisbigandstrongrelationship.Therefore,anindependentthird-partymarketingpowerhasnotyetrise,companiesneedtoproduction,supply,sei1one-stopinordertosurvivethecurrentreco11unendedfirstthroughacarefulanalysistogiveac1earandaccuratepositioningitself.Thebiggeroneslivinglawandthesmalllivinglaw:ifguardingfengshuitreasureland,single-mindedcommitmenttocultivatingoutstandingwinegrapevarieties,rawmaterials,perseverance;alsomaywellbetheplacetosettledownEvergreenRoad.Thesmal1amountofvillaintogiveupateveryturnredflagshouldplugalloverthecountryandimpetuous,chooseafewsmallermarketsnearbytodosothoroughlyrefined,inlocalareastoestablishabsolutesuperiorityalsobeabletolayasolidfoundation.Inanyplacetheneedsofsocietyarealwaysapyramid-shaped,inFrance,themiddlepart(theordinaryAOC)accountedforthebulk(about40%more):whereasinthecurrentdomesticmarketistheunderlyingcheapDiDangjiuaccountedforthebulk.Commonthingseasyentry,butthecompetitionisrelativelymoreintense:andifyouhaveagoodmarketresourceshaveasolidfoundationformarketingcapacity(notaquestionofmoney),thenselectsomeBishijiuxuinthehigh-endproductspushed,controlisalsoagoodmarketingcostscanbegraduallyopenthesituation.Theintrinsicvalueofwine,andmarketingservicesistherat100finternalstrength,awayfromtheimpetuous,goodatlearning,focusingonthemanagementteamandmarketingservicesnetworkconstruction,thenthewcl1-estab1ishedlocaladvantageswillgraduallybecomelarge.Isnotsellinganything,butratherhowsell.2.Andtoimprovetheirmanagementlevel,emphasisoninformationexchangesystems.Inthefieldofmodernmarketing,enterprisemarketingmanagementandoperationisdependentontheentirevaluechain,ateamofsystemsengineering.Changesinthevaluechainforalongerperiodofcertaintyconstilutesabusinessstrategy,whiletherealvalueoftheenterpriseconstitutestherealizationofmanagemcntsystemsengineeringoperations.Seizetheopportunityisastrategic,strategicdirectionfortherighttograsp;sustainedmanagement,managementformedacompanytoachieveprofitability,thetwoformacompleteorganicunity.Thesustainabledevelopmentofenterprisesdependsonthebalanceofstrategicandmanagementtograsp.TheGreatWal1hasaclearstrategytograsp,butthelackofstrongmanagementimplementation;Changyuareshapingtheoperationoftheteam,butontheimaginationtograspthestrategyseemedtoohavebecomemorei