SAP电信行业数字化转型探讨及案例分享.docx

快速构建原型集成蓝图业务案例开发X7«reddotdesignaware'.winner2015designforexperienceawards6Dmmt<WnNt1.I汉ONSAP1.eonardoA行之有效的方法论解决方案构思和愿景2创新技术3行业加速器微服务开放的AP1.灵活的运行时间集成SAPHANASAPDataHubSAPVora开源存储AWSSJSWIFTsap歙二&igg施蔺HsfotJ1.Kf.喘的室二SAP1.eonardo1行之有效的方法论3行业加速器SAPC1.oudP1.atformSAP数据库和数据管理多云基础设施2创新技术AMPU（单用户平均利润）IMPU（每位用户利润）探索饱和从ARPU至UIMPU启动增长"PM6MSAPKecwA1.grwiIPV¾C基于利润驱动的决策支撑贯穿整个运营商价值链财务团队成为全集团利润驱动运营的关键使能部门网络Regiona1.pfo1.1.tai>*1.yRoanvngrecondiat>on3rd网IymagsBasesta12npfottaWiyNe1.W(Xkcongestion3rdpartyserviceusageOthorassetpcofitaWity3fdartyservice>nvoioecontro1.市场计费NetworkexpansionWho1.esa1.eSaieSmarginoptimizationEnd-to-endmargindriversMafginbycae,dea1.er,andPoSTariffCannibafaationDeviceprofitabi1.ityProductIifocydePropositionsimu1.ationSa1.esmxCommissioncontro1.C1.TVSOCmarginsInvoicetro1.BUndtediscountsContractrenewa1.,up-,andcross-se1.1.ingOscountstackingUnderperformingc1.ientsMisuseorfraudRetentionotterettioe11cyTrondmonitoringanda1.armingIransparecy(especia1.1.yforB2B)ChumIMPUC1.TV-Customer1.ifeTimeVa1.ue;SOC-ServiceOrderCodeRevenue1.eakageSAPHANAIncreasedVa1.ueCurrentDiminishedVa1.uetoVodafonc沃达丰传统收入保障面临的业务挑战海星数据与有限资源间的矛盾,只能分析采样数据,缺少实时分析能力仅有汇总的利润及利润率信息3缺少分析预测能力团队规模有限A<fV<>rw>1IU8UC未知的未知机器学习改变规则©21R3>n.arSM>1.Mca<<nv>y,PU8t*C经营绩效显著提升”集团开发了一套新的客户利润分析工具提供了超高粒度的客户利润视图,为利润保障套餐设计柔道构建,企业业务网络规划等提供关键决策支持该系统将很快推广至全集团”2017年报沃达丰集团IncreasecapexefficiencyAdvancedana1.yticsfornetworkCAPEXp1.anningEBITDAmarginexpansionforthreeconsecutiveyearsGroupTUStedEBITDAmagm(X)HI12UNIIVMW1.IVISH1111N1.t<17H1171THEBESTRUN1.eonardo电信行业案例网络资产数字双胞胎方案PUB1.IC业务问题价值鸿沟 客户体验差 维护成本高 资产利用率低 库存成本高业务挑战 缺少对于网络资产全生命周期的完整视图 复杂的维护流程以及冗余的站址巡检 网络资产财务实物以及逻辑视图间不一致 无法准确预测备件需求16©SOIBSAF5rr>SAfVtecer1wAJ-XIMHDNT1.)AverageUOSSindustrybenchmark,source:解决方案建立一套完善的网络资产信息资产视图统一的全网络筑产视图主动式网络设蓄状态被动式网络设施状态备件状态设备主数据basedonacommondatamode1.toinc1.udea1.1.11etvorkassetsre1.ateddata配件状态位置追踩track&traceandmonitorthesparepartsnsumptio11,rea1.izeautomaticrep1.enishmentandinventoryoptimizationbyintegrationwithstockmanagementsystem与后台EAM泵统的集成toensurehighestaccuracyfora1.1.embeddedprocesses(eg:assetunderconstrc1.ionCaptta1.ization)1基于角色的用户界面formaintenancemanagerandonsitetechnician,providingin-contextandindepthsing1.eversionoftruthtoimprovemaintenanceefficiency韶艘近程监控ofbothpassiveandactivenetworkequipmenttomaximizeenergyefficiency,bymeansinc1.udingremoteACmanagement&optima1.coo1.ing的作式运维Co1.1.aborativeasset&maintenancemanagementforte1.cos,maintenanceserviceprovidersandequipmentandsparepartsvendorsbasedonacommonassetinformationp1.atform移动网路的数字双胞胎17WStcr5>Urf1taOTTfr9CCiH3CN11*1.So1.utionDigita1.TwinforMobi1.eNetworksSAPC1.oudP1.atformasthecentra1.sca1.ab1.ep1.atformforinnovationdeve1.opmentandintegrationPredictiveMaintenance&Serviceana1.yzescurrentandhistorica1.datausingsophisticatedmachine1.earninga1.gorithmstoavoidhighcostduetoreactivefau1.tfixesAssetStrategy&Performanceprovidesreportingcapabi1.itiestomonitornetworkassetsperformanceintermsofKPIsbysupp1.ier.geographyandotherdimensions1.eonardoMachine1.earninginte1.1.igent1.ycrosschecksandguaranteesthehighestaccuracyandfu1.1.synchronizationofassetinformationbetweenAINandbackendassetsystem,reducingnetworkassetson-boardi11gtimePn1.kUntfiarkz塞IntegrationW4(IoTService>v-fMSc11rDaiaIWSensorData1ASSet,.,inte1.1.igence'Network1.eonardoBridgeenab1.esintegratedrea1.timecontextua1.visibi1.ityacrossk>TandbusinessprocessdatafromSAPand3'dpartysystems,creatingaro1.obasedUXtoroperationa1.techniciansandmanagers.SAPC1.oudP1.atformIoTCk)OdIntograxx/connectsdevicestotheSAPC1.oudP1.attormtoProVKtesca1.ab1.eingestionofsensordata,usingabroadvarietyofIoTprotoco1.sQfMovingAssets犬fcw(Spareparts：reek)o1.PassiveAsse1.s(BaIteryRC)VZea1.berWormato1.egacyD的(EquipmentMasterDarn)CSHIW三torGWWBW,2r0r三1.ICWSNTRSensorOawotA4J!veAssets(NcrworkConfiguration)AssetInte1.1.igenceNetworkprovidesammondatamode1.acrossanumberofbatchandstreamingfeedersystemstobui1.da,digita1.twin'ofthenetworkassets,enab1.ingacentra1.izedviewofa1.1.assetre1.ateddata业务价值提升运维效率及资产利用率为运营商带来价值 通过更快解决网络问遨改善客户体验 通过实时监控及告餐降低网络运维成本 保证网络资产视图的一致性 最大化能源效率降低碳排放 为协作式资产管理运维及基于电信速管价值S1.的创新业务模式打下基础业务案例 500美元成本节省/年/基站')EapdH½1rruf(©S0t8SAP院8P*rtMNc"p>*yNWIfrfMMrtOX=CWim.案例分享-数字化流程财务转型Ovodafone客户视图WTTdocomo零售供应链verizon20案例分享新兴数字业务物联网业务verizon智能工程建设NTTdocomo智慧城市平台Cb21THEBESTRUN谢谢!联络方式：THEBESTRUN谢谢!联络方式：