了解统一性提高平面设计的整体协调感.doc

Creating Better Harmony by Understandingunityin Graphic Design了解统一性，提高平面设计的整体协调感你所创造的任何一个设计作品，不论它是一个商标还是一本宣传册，都需要有很强的统一性。你的设计作品中涵盖的素材应该协调一致，而且有必不可少的感觉。平面设计的其他所有准如此，都应当去遵循这一宗旨，试图开发一份具有统一性的作品。This article will give you a stronger understanding of how unity can apply to every graphic design project you work on, so you can establish better unity in your next design.阅读这篇文章，你会清楚地明白，统一性是怎么运用到，你所进展的每项平面设计作品中去的。因此，你能够在你的下个作品中，更好地去运用统一性。Why is Unity Important?为什么统一性如此重要？ If your design isnt unified, then its disjointed. The ultimate goal in graphic design is to municate a message so if you dont have strong unity in your design then the munication is hindered. No matter how beautiful your graphics are, if theres not some type of unity bringing them together then the design will ultimately fail in its goal.如果你的设计没有统一性，那就会变得散乱。平面设计的最终目的就是沟通信息，因此，如果你的设计不具备很强的统一性，那么信息的的交流就会受到阻碍。不论你的平面设计有多么美，如果你的设计无法很好地融入统一性，最终也不会设计出好作品，并达到目标。 Unity ties all the elements in your design together making it feel plete like each element in your design should belong there. You never want to have a design that has no real focus with elements placed randomly.统一性将设计中的元素结合在一起，使得作品完整，就像是每个元素都在作品中有一席之地，不可或缺一样。你可不想要一个素材散漫编排，缺乏重心的设计作品。You can think of unity in graphic design as a type of branding, something instantly recognizable. panies often use color to unify every element of their business, whether its for the logo, website or even in the store.Target is a great example of this because they use the color red for their website, logo, throughout their entire store and even including the employee uniforms. The color red is the element that unifies the entire pany together.你可以把平面设计中的统一性想象成一种品牌宣传，是一眼就能识别的东西。公司经常使用颜色来统一他们业务的组成局部，不论是他们的商标、甚至门店。TARGET公司就是个极好的例子，因为他们使用红色来标记他们的、商标、整个门店，甚至是员工制服。红色就是将整个公司绑定起来的元素。 Imagine if you walked into Target and everything in the store was green, youd probably have to take a step back and make sure you walked into the right store, because youre so used to seeing Target as red.想象下，你走进一家全是绿色的TARGET门店，你很可能会迟疑一下，是否走错了地方，因为你已经习惯看到红色的TARGET。Using Shapes to Establish Unity使用图形来完成统一性Color isnt always going to be the method that you use to establish unity. You want to bring all the other principles of design together to create a design that makes sense to the viewer. Theres many ways this can be achieved.颜色并不是达成作品统一性的唯一方法。你需要应用平面设计的所有其他原如此，创造出可被大众理解的作品。有多种途径可实现该方法。 Similar shapes are a great way to establish unity in a design. If you look at the image above what shape do you see repeated throughout the layout? The image is made up of individual squares and there are small square boxes on the right of the text.相似的形状是达成设计统一性的一种好方法。如果你观察上图，你能看出在整个设计中重复的使用的，是什么形状吗？该图是由单独的方形构成的，并且在正文的右边有一些小的方形。 The repeated shape is what brings this layout together and makes it unified.重复出现的形状使得整个设计联结在一起，具有统一性。Unity Through Proximity通过相邻的效果，创造统一性Proximity is another very simple way of creating unity for your design. When you bring certain elements together in close proximity you are establishing a visual unity of those elements, which you can see in the example image above, the dots feel unified together because they are all spaced similarly. If you were to take one of those dots and move it outside of that proximity it would no longer feel unified with the other elements.相邻是达成设计统一性的另一种非常简单的方法。当你将某些素材排放在一个紧邻的空间时，你就使得这些素材，达到了视觉上的统一性，你可以从上图中看出，黑点看起来是统一在一起的，因为他们的摆放间距都差不多。如果你将其中的一颗黑点取出，移到外面，你就不会感觉到，这颗黑点和其他黑点统一在一起了。A great way to create a stronger unity is to use repetition; this is probably one of the simplest ways to achieve unity in your design. This could be repetition of color, which was discussed earlier with how Target uses color to unify their entire pany together. You can also use repetition in typefaces, spacing, and sizes.重复是达成更好统一性的好方法，或许也是最简单可行的一种方法。可以是颜色上的重复，在上文中，我们已经讨论过TARGET是如何应用颜色，将整个公司统一在一起的。你也可以应用字体、间距和尺寸的重复，达到统一的效果。 Not only can you achieve unity through repeating colors, but you can also establish unity by choosing colors that match the subject matter of the design. For instance, if you have a layout promoting a Valentines Day dinner at a restaurant you can use colors which are typically associated with love and romance, like red and pink to help unify the design.你不仅可以通过重复使用同种颜色来达成统一性，你也可以通过选择和目标设计相匹配的颜色来营造整体性。举例来说，如果你有一项，在餐馆中推广情人节晚餐的设计，那么你可以选择一些和爱情、浪漫联系在一起的极其典型的颜色，例如红色、粉红色来帮助你统一整个设计。Putting Unity into Practice实际应用统一性The logo in the image above is a great representation of unity in a logo design, every part of the design fits together and feels like it belongs there. Theres a similar style throughout the logo, the typeface looks like pieces of plywood nailed to the stump, matching perfectly with the name “Woodys and all the elements are in close proximity of each other unifying the design.上图的商标是统一性设计的绝佳典X，每个局部都相互协调，感觉任何一个部位都不是多余的。商标的风格很统一，字体看起来像是钉在树桩上的木板，和“woodys这个名字完美搭配，其他素材也都严密排列在一起，构成作品的整体。 Establishing and keeping a consistent unity throughout any design you do is vital for the success of your piece, and how well its municated to the viewer. Whether youre using repetition, proximity or any of the other techniques for establishing unity you should always make sure what youre trying to municate is getting across to the viewer.在你的任何一个设计中，创建并保持一个连贯的整体统一性，对作品的成功与否，以与作品和受众沟通好坏，都极为关键。你可以在作品中使用重复、相邻的效果，或者是任何其他技术，来完成统一性。而且，你应该确保通过作品，可把信息完美地传达给受众。You can check out the Keys to Amazing Graphic Design Layouts to learn more about the principle of unity, and the other important principles you should follow as a graphic designer. To keep pushing your skills further watch the many other graphic design tutorials.你可以查看“Keys to Amazing Graphic Design Layouts这本书，学习更多关于统一性的原如此。书里面也有别的一些作为平面设计者的你，应该遵循的重要原如此。为了进一步提升你的技巧，欢迎观看其他海量平面设计教程。