互联网直播行业研究报告ppt.pptx

直,播,行,业,浅,析,Good work thank you,Good work thank you,行业现状,环境机会市场不足,发展阶段,从草莽到黄金时代互联网变迁史,行业热点,转型升级拓展渗透,趋势分析,技术驱动用户期待,目录,Good work thank you,Good work thank you,Good work thank you,Good work thank you,01,序言：直播带货史,裂变,社交,角逐,Good work thank you,Good work thank you,1.0 草莽时代,Good work thank you,Good work thank you,2.0 航海时代,Good work thank you,Good work thank you,视频+,短视频崛起迅速,短视频+”时代正式开启,轻量化、扁平化、快速化,垂直化,品类细化,各类博主崛起,素人+,亲和力+耐心,对产品足够了解,3.0 黄金时代,Good work thank you,Good work thank you,Good work thank you,Good work thank you,02,直播生态链条,粉丝,订单,Good work thank you,Good work thank you,创意PEST分析法,技术环境Technological,网络成本下降硬件技术升级,社会环境Social,新消费需求升级移动娱乐常态化,政策环境Political,文化部加强监管互联网文化管理,经济环境Economic,国际经济形势机会国内经济运行稳定,Good work thank you,Good work thank you,创意直播市场,Good work thank you,Good work thank you,存在的问题,Good work thank you,Good work thank you,头部企业TOP4,斗鱼TV,虎牙直播,映客直播,花椒直播,Good work thank you,Good work thank you,各个平台使用,视觉界面便携兼顾,Pad 应用,后端操作数据分析,便捷性实时性,PC桌面应用,移动端App,Good work thank you,Good work thank you,Good work thank you,Good work thank you,03,明星直播,直播变现,娱乐圈与直播圈的融合,话题热度,明星提高曝光明星做直播对大众是非常具有吸引力,Good work thank you,Good work thank you,创意素人机会,低门槛,移动智能手机普及直播平台的使用,泛娱乐,三四线城市娱乐生活的调节剂,网红梦,直播是成为“网红”的快速通道,Good work thank you,Good work thank you,创意两级分化,流量变现,85%,头部直播主播,15%,知名度低粉丝量少出内容慢,金字塔,Good work thank you,Good work thank you,直播+,边界模糊,全行业渗透,淘宝、快手、抖音、虎牙、陌陌、花椒,电商,K12，启蒙英语，兴趣类,教育,智慧城市宣传、地方品牌、公益等,政企,Good work thank you,Good work thank you,Good work thank you,Good work thank you,04,用户对直播的看法,接受度,消费,数据来源：,支持,中立,不支持,72%表示支持,20%直播,80%非直播,Good work thank you,Good work thank you,技术+大方异彩,1,4,2,3,5G赋能布局5G技术获取差异化优势,平台完善增强消费冲动，提升转化率,人工智能加持AI、AR、VR+互动体验,高清+4K顺应发展趋势，加强技术布,Good work thank you,Good work thank you,直播发展潜力,市场监管,国家监管,利好投资环境,直播规范,利好行业环境,行业规范,资本瞄准,加速投资进程,资本青睐,Good work thank you,Good work thank you,