IBV-抓住人工智能和自动化机遇：现在就是时机-英_市场营销策划_重点报告202301202_doc.docx

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1、IBMInstituteforBusinessValueResearchInsightsSeizingtheAIandautomationopportunityThemomentisnowHowIBMcanhelpIBMhastheproventools,insights,andexpertisetohelpyouidentifyandexecutehigh-impactautomation-andAl-poweredsolutionsacrossyourbusinesstomakeITsystemsmoreproactive,businessprocessesmoreefficient,an

2、dpeoplemoreproductive.Formoreinformation,I9KeytakeawaysWe are at an opportune moment to investigate the potential that generative Al and automation create for organizations. LeadersingenerativeAladoptionanddata-ledinnovationreportthey,rereapingtherewardsTheyrevealearning72%greaterannualnetprofitsand

3、growingannualrevenues17%morethantheircompetitors. HighexpectationsExecutivesanticipateroughlydoublingtheirrevenuegrowthfromAl-enabledautomationintheiroperationsinthenextthreeyears. SuperchargedAl,superchargedautomationAlmostnineintenleadersingenerativeAladoption(87%)saythetechnologyhelpsthemexecutem

4、orehigh-impactautomationinitiatives. Anoverwhelmingconsensus:benefitsoutweighrisksEightoutoftenrespondents(82%)overallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.IntroductionGenerativeAIiseverywhere.Ithasdemocratizeddataandacceleratedthemodel-to-monetizationcycle.ThreeoutoffourCEOssaythe

5、ircompetitiveadvantagerestsonit.1CompaniesattheforefrontofgenerativeAladoptionanddata-ledinnovationagroupwecallGenerativeAlLeaders(seePerspective,GenerativeAlLeaders)arealreadyreapingoutsizedrewards,reporting72%greaterannualnetprofitsand17%moreannualrevenuegrowththanpeers.Momentumisspreading,with92%

6、ofC-suiteexecutivesexpectingtodigitizetheirorganizationsworkflowsandleverageAl-poweredautomationby2026.2Thechallenge:whilesomeorganizationsspeedup,otherscantkeepup.Thewideninggapbetweenearlyadoptersandhesitantbusinessesiscreatingagreatdivide_oneinwhichorganizationsthatstruggletoembraceAl-drivensolut

7、ionscouldlosegroundinanincreasinglytechnology-drivenmarketplace.Inresponsetothesedramaticdevelopments,theIBMInstituteforBusinessValue(IBMIBV)hasundertakenitsmostcomplex,far-reachingstudyonAlandautomation.Wesurveyedmorethan2,000C-suiteexecutivesaroundtheworld,includingChiefAutomationOfficers,aboutkey

8、strategiesandinvestmentsastheyadvanceintelligentworkflowswithAlandautomationtoimproveconnectivityandscaletovalue(formoreinformation,seeResearchandmethodologyonpage27).WealsohighlightourGenerativeAlLeadersmentionedabove.Thediscretegroupismakingcriticalinvestmentsinthisadvancedtechnology,enhancingAlan

9、dautomationacrosstheirorganizations.Eightoutoften(82%)respondentsoverallagreethatbenefitsfromgenerativeAlareworthpotentialrisks.Asallfacetsofsocietynavigatethisnewterrain,itsanopportunemomenttoinvestigatetheimpactsandpotentialthatgenerativeAlandautomationcreatefororganizations.Inthechaptersthatfollo

10、w,wedigintofourcriticalareas:dataandpreparedness;workforcetalentanddigitalassistants;theITopportunity;andinvestmentpriorities.Alongtheway,wesharecasestudiesofreal-worldimpact.Finally,wepresentanactionguide,withan11-pointblueprintforoptimizingintelligentautomation.PerspectiveGenerativeAILeaders-Whats

11、etsthemapartIseveryonegettingonboardthegenerativeAlrevolution?Itmightseemthatway,butnotallinitiativesorenterprisesareperformingequally.One-fifthofourrespondents(19%)revealedthemselvestobewhatwecallGenerativeAlLeaders.TheycitethetechnologyascriticallyimportanttothemandviewgenerativeAlcapabilitiesasth

12、eprimarydriveroftheirautomationinvestments.ThisselectgroupispullingawayfromthepackintermsofgenerativeAlstrategyandadoption,andinbusinessandtechnologyperformance.GenAlleadersaggressivelyinvestinautomation一alsocitingitasveryorcriticallyimportanttofast-tracktheirdigitaltransformationagenda.Theyplantoac

13、celerateperformancewithintelligentworkflowsandareinvestingandscalingITplatformsandapplicationswhiledecreasingITcomplexitywithautomation.Theirproactive,aggressivestanceispalpable-forexample,theyregardautomationasanacceleratortodigitaltransformation25%moreoftenthantheirnon-Leaderpeers(seefigure).Goals

14、forautomationinvestmentsAllothersGenerativeAlLeaders53%58%deliverbetterITplatformsandapplications66%acceleratedigitaltransformation74%decreaseITandnetworkcomplexity83%accelerateperformancewithintelligentworkflows48%Q.Onascaleof1-5,ofwhatimportanceiseachoftheabovereasonsforyourorganizationsinvestment

15、sinautomation?%=respondentswhoanswered4or5.Chapter1C-suiteurgency:DatathatdrivesproductivityExtremedigitalizationhaserupted,spawninginnumerabledatasourcesandmicro-insights.AddgenerativeAIintotheequationandtheimpactacrosstheenterpriseandvastecosystemsiscompounded.Anentirelynewlevelofsophisticateddata

16、isfuelinganewlevelofAIzacceleratingtheintelligenceofautomatedworkflows.Thesesuper-automated,super-intelligentworkflowscanhelporganizationsincreaseproductivityandmeetcustomerdemandskeepingtheircompetitionscrambling.Executiveslooktoautomationforwiderbusinessimpact,ofcourse,buttheyrealsoadvancingandext

17、endingtheirinternaldigitaltransformationagendawithreal-timeinsights,decisions,actions,andresiliency.Theproofisintheperformance:GenAlLeaders,withtheirheavierinvestmentsinautomationtoaccelerateperformancewithAl-poweredintelligentworkflows,reportoutperformingtheircompetitorsinworkforceagility(by36%more

18、),profitabilityandefficiency(24%more),innovation(53%more),andrevenuegrowth(17%more).(SeeFigure1.)Thefoundationalelementtoallofthisisdata,butdataisnotinherentlyvaluablebyitsmereexistence.Itsusefulnessdependsonthetransparency,trust,andsecurityofitsorigins.Applyingstronggovernancetobothdatamanagementan

19、dtheuseofAlisessentialtomaintainingthisusefulness.figure 1Generative Al LeadersArtificial intelligence, real resultsAll othersGenerative Al Leaders75%workforce agility72%innovation67% profitability/ efficiency56%revenue growthitWeneedtogettoagoldenprocesstraditionalAlandmachinelearninginteractingwit

20、hgenerativeAljenhancingforecasting,andprovidingproactivealerts.,Clientexecutive,semiconductorindustryForexample,inourincreasinglysustainabilityconsciousworld,customersexpectfulltransparencyfromthefirsttothelastmileofthesupplychain.WhencoupledwithgoodgovernanceofthedataandAlpipeline,intelligentworkfl

21、owsmakethisvisibilitypossible.Butvisibledatadoesnotalwaysequatetoconsumabledata.Acorrespondingneedfordatavisualizationisemergingineffect,translatingandconveyingdataineasilyunderstandableformats.CombinedwithAlandanalytics,datavisualizationcanhelpsimulatedecisionimpact,anticipateoperationalchallenges,

22、modelpreemptivenewstrategies,andofutmostimportanceinunprecedentedtimesevaluateoptionswhentheresnoavailablehistoricaldata.VisualizationandsimulationareontheC-suiteradar,withmorethanhalf(52%)ofexecutivesexpectingthesemodelstoenablegreatertransparencyandvisibilityforpredictiveoperations.Data,Al1andauto

23、mationaredependentononeanother.Basically,thereisnoAlwithoutdata.AndAlisfoundationaltoautomation.Thatswhy66%ofrespondentssaytheirdigitaltransformationinitiativeswillnotsucceedwithoutanintegrateddataandAlstrategy.Often,thatholisticthinkingneedstoextendbeyondtheenterpriseitself.Forenhancedtransparencya

24、ndvisibility,executivesareincreasinglyintegratingintelligentworkflowswiththeirecosystempartners.Infact,53%ofexecutivesexpectnewtechnologiestoenablegreatertransparencyandvisibilitywiththoseecosystemandnetworkdigitalconnections.Andby20261morethantwiceasmanyexecutivesexpectthatworkflowsextendedtoecosys

25、tempartnerswillbedigitizedwithintelligentautomation.Q.Onascaleof15,howdoesyourorganizationsperformancecomparewiththatofyourcompetitors/peersoverthelast3years?%respondentswhoanswered4or5.BIueIT:Acceleratingdigitaltransformationandsustainability3IToutsourcingproviderBIueITisonamissiontohelpitsclientsi

26、mplementanITstrategythathelpsensureperformance,optimizesITspend,andreducescarbonemissions.KeytoachievingtheseobjectivesisitsabilitytoofferclientsacomprehensiveviewoftheirentireITenvironmentandhelpthemproactivelyreallocateresourcestoreducewasteandimproveapplicationperformance.AmajorpriorityforBIueITr

27、ightnowisitsshiftfromtraditionalITOpstoAIOps.Before,theBIueITteamreliedondisparatemonitoringtoolsandmanualinterventiontooptimizetheirclientsenvironments.Now,theyhaveafull-stackviewandAl-poweredautomation.ThishelpstheBIueITteamtoidentifyresourcecongestionbeforetheend-userexperienceisimpacted,whileals

28、oreducingwaste.Results- Executesapplicationresourcedecisioning60%faster- Reducesmeantimetorestore(MTTR)by50%- Reduceswasteacrossclientenvironments- FreesupmoretimetohelpclientsmeettheirgoalstiThe place I see the power ofthe Al approach is in these tools that can proactively ShoW us where potential p

29、roblems are and recommend actions to improve the sizing of resources and assure performance.,Francesco SartiniChief Innovation Officer, BIueITChapter2Anevolvingchemistry:AIassistantsandemployeecollaborationWhileAIandautomationcanmakeworkflowsmoreintelligent,totrulyimprovebusinessperformancerequiresa

30、furtherstep:augmentingtheintelligenceofemployees.Thisisanespeciallycriticalpointitmeansreimaginingthehuman-technologyrelationshipthroughautomation.GenerativeAlhaswarrantedthemostbuzzrecently;itsthelatestinrollingtidesoftechnologicaladvances.EightoutoftenC-suiteexecutivesagree:generativeAlwillfundame

31、ntallytransformtheirworkflowsandhowpeoplecandotheirjobsproductively.“Thechatbotbecomesthepeoplesco-pilot-steeringyoutothereportorinformationyouareseeking-muchfaster.ffClientexecutive,consumerproductsindustryGenAlLeadersreportexceptionalresultsinthisrealm.86%agreethatinvestingingenerativeAlisakeyingr

32、edienttotheirautomationinitiatives.AndeightintensaygenerativeAlisenablingdigitalassistantstosupportmakingpredictionsandgeneratingsolutionideastocomplexproblems(seeFigure2).FIGURE2GenerativeAlThe key to transformative workflows*Generative Al is accelerating the pace of discovery to new sources of inn

33、ovationGenerativeAlisenablingdigitalassistantstomakepredictionsandgeneratesolutionideastocomplexproblemsGenerativeAlenablesbettervisibility,insights,anddecision-makingacrossecosystemsQ.ThinkingaboutyourorganizationsgenerativeAlstrategy,towhatextentdoyouagreewiththeabovestatements?%=respondentswhoans

34、weredagreeandstronglyagree.Empoweringemployees,removingrepetitiveworkAutomationcanenhanceproductivityandreducerepetitive,tediouswork.Thatfreesupmoretimetofocusonactivitiesthataddmorestrategicvaluetobuildcustomerandbusinesspartnerrelationships(seecasestudy,uSELTASQUARE).Bonus:thesevalue-addactivities

35、areoftenmoreinterestingforemployeesaswellasskills-enhancig.Almosthalfofexecutives(47%)saythatskillsshortagescouldhavethegreatestimpactonorganizationsoverthenextthreeyears.AutomationandAlcannotonlyimproveemployeesjobsandincreaseproductivity,theycanhelpbridgelaborshortagesandaugmentskills.However,thos

36、epositiveaspectstoautomationdontnecessarilymakeforasmoothevolution.80%ofexecutivesagreethatworkforceaugmentationcanbeconstrainedbyinadequatechangemanagement.Extendingawarmwelcometodigitallyautomatedsupportrequiresadistinctshiftinperspective,andthisrequiresguidanceandencouragementfromexecutiveleaders

37、hip.OurresearchshowsGenAlLeadersdemonstratingaparticularlyproactivestance.Muchmorefrequentlythanotherorganizations,theyreeasingthetransitionwithkeyinitiatives,suchasimplementingaCenterofExcellencearoundintelligentautomation,usingmultidisciplinaryteamstoblendtechnologyandbusinessexpertise,hiringaChie

38、fAutomationOfficeroritsequivalent,andeducatingstaffonworkingwithdigitalassistants(seeFigure3).ThesestepscanhelpreskilltheworkforcetounderstandAlandautomationandandhowtousethemproductivelyandproperly.FIGURESExcellent at empoweringGenerative Al Leaders lead in workforce inspirationGenerativeAll others

39、Al Leadersand demographics-not degreesO 40%二 hired a Chief Automation Officer30%QO.Onascaleof1-5,whattalentinitiativeshasyourorganizationpursuedtosupportyourautomationstrategy?%=respondentsworankedtheinitiativea4or5.SELTASQUARE:Afirst-of-its-kind,automatedprocessfordrugsafetymonitoring51.eadingSouth

40、KoreanR&DcompanyDaewoongPharmaceuticalhelpedlaunchanewcompany一SELTASQUAREthatsinnovatingacriticalprocessthatcouldimprovedrugsafetyforpeoplearoundtheworld.ItsaprocesscalledPharmacovigilance(PV),alegallymandateddisciplinefordetectingandreportingadverseeffectsfromdrugs,thenassessing,understanding,andpr

41、eventingthoseeffects.SELTASQUAREisusingintelligentautomationsoftwaretorunanautomatedPVservicethatcouldbeagameChangerforthewaypharmacompanieshelpensureconsumersafety.Theintelligentautomationsoftwareprovidesavastimprovementoveracriticalbuttediousprocessthatinvolvedextensivesearchesofdatabases,medicall

42、iterature,andcasereportsaswellasthenamesofeachproductsactivepharmaceuticalingredients.Alongwiththesearches,PVpersonnelneededtotakeandsavescreenshots,downloadsourcedocuments,documentsearchresults,anduploadthedatatoaDaewoongPharmaceuticalserver.Theresultsareimpressive:Results-QuadrupledthespeedofthePV

43、process-Reducedliteraturesearchtimesfromfiveminutestooneminute-GavespecialistsmoretimetoenhancePV,squality-Helpingtoprovidesafermedicines“Human experts still decide how to act upon the information, now they just get to the key information much faster.,fMin Kyung ShinCEOSELTA SQUAREDecision-makingand

44、digitalassistantsIngeneral,workflowautomationdefineshowworkgetsdonethroughasequenceoftasksperformedbybo/?theworkforceandthedigitalsystemsthattheycollaboratewith.Bygeneratinginsightsthatareavailableasneededandthatarebasedwithinawidecontext,Al-poweredworkflowssteerteamstowardhighervaluecustomerandpart

45、nercollaborations,complexproblem-solvingsituations,andforwardthinkinginnovativeactivities.Increasingly,thedigitalsideoftheequationisacquiringmorecomplexanalysisanddecisionmakingskillsviabothtraditionalandgenerativeAl.Morethanthreeoutoffour(77%)C-suiteexecutivesreportthatdigitalassistantsenablebetter

46、insightsanddecision-making.Overthenextthreeyears,theyexpectdigitalassistantstosupporttheworkforceinmakingexceedinglycomplexandmission-criticaldecisions(seeFigure4).FIGURE4MissioncriticalAutomatedtoolsareexpectedtoincreasinglysupportcomplexdecisions2023across a workflowdecisions that alter essential

47、outcomesanalytics and recommendations2026Traditional AlMachinelearning+GenerativeAlQ.Fortheaboveactivities,whatpercentageareperformedbyautomationtools,todayandin3years(2023and2026)?Executivesunderstandthepotentialofintelligentautomation.Sixintenareinvestinginautomationtoboostworkforceproductivityand

48、agility.Almosthalfhaveintroducednewautomationtechnologiestomakeoperationsmorepredictable,flexible,andintelligentespeciallywhenautomatingproactivecustomerandemployeeexperiences.54%areevaluatingtherolesofautomationandAlindeliveringnewwaysofworking,with52%citingbettercustomerexperiencesastheirtoppriority.Theseorganizationsarereconsideringessentialwaysofworking,withautomationpartofabroaderredesigntoenhanceproduct