世界经济论坛-为公平而创新:为社区和企业释放价值(英)-2024.3_市场营销策划_2024年市场报.docx
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1、WQR1.D2QNOMCFQRUMMARCH2024INSIGHTREPORTInpartnershipwithEchoingGreen,DalbergandGHRFoundationSCHWABFOUNDATIONfi8WlAlFKJTBFP9FKF.InnovatingforEquity:UnlockingValueforCommunitiesandBusinessesContentsForeword3Executivesummary4Keyconceptsandterms6Introduction8Thesharedchallenge9Sialinnovationasasolution1
2、0Drivingthediscussion10Pathways12Pathway1:Expandingmarkets131.1 Spotlight:JehielOliver,HelloTractor131.2 WideningtheInnovation1.ens:DonnelBaird,BIocPower161.3 Thefuture:Accesstotoolsandservicesthatimprovelivelihoods17Pathway2:Unlockingtalent182.1 Spotlight:1.aurin1.eonard,R3Score182.2 WideningtheInn
3、ovation1.ens:OpenHiringatGreystonBakery202.3 Thefuture:Inclusiveopportunitiesforemploymentandprofessionalgrowth21Pathway3:Broadeningnetworks233.1 Spotlight:RebeccaHui,RtsStudio233.2 Wideningtheinnovationlens:AdrianaBarbosa,PretaHub253.3 Thefuture:Makingbusinessnetworksinclusiveandreciprocal26Frompat
4、hwaystopractice28Calltoaction:Creatingtheconditionsforinnovationtoevolveandthrive30Contributors32Endnotes33DisclaimerThisdocumentispublishedbytheSchwabFoundationinpartnershipwiththeWorldEconomicForum.Thefindings,interpretationsandconclusionsexpressedhereinarearesultofacollaborativeprocessfacilitated
5、andendorsedbytheWorldEconomicForumbutwhoseresultsdonotnecessarilyrepresenttheviewsoftheWorldEconomicForum,northeentiretyofitsMembers.Partnersorotherstakeholders.2024SchwabFoundationforSocialEntrepreneurshipandWorldEnomicForum,Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinany
6、formorbyanymeans,includingphotocopyingandrerdig,orbyanyinformationstorageandretrievalsystem.March2024InnovatingforEquityUnlockingValueforCommunitiesandBusinessesForewordCheryl1.DorseyPresident,EchoingGreen,USAFranoisBonniciDirector,SchwabFoundationforSocialEntrepreneurship;HeadofFoundations,WorldEco
7、nomicForumFortoolong,untappedeconomicopportunitieshavebeenhiddeninsystematicallyexcludedcommunities.Butinsteadofgivingintothebarriersfacingthem,moreoftenthannot,socialinnovatorsarisefromthisscarcitytodriveingenuityandinnovation.Inthecurrentdebateaboutdiversity,equityandinclusion,itiseasytofocusonthe
8、backlashandlosesightofthepracticalsolutionsthatcanmakearealdifference.Thisreporttakesafreshlookattheissue.Insteadofdivingintoavalue-drivendiscussion,itfocusesonhowworkingwithsocialinnovatorswhoareadvancingracialandethnicequityisasmartbusinessdecision.Theessenceofthereportissimple:overlookedcommuniti
9、esareburstingwithpotentialforinnovationandgrowth.Systemicracismandeconomicexclusion,whicharebigproblemsnotjustintheUSbutaroundtheworld,holdbackentirecommunitiesand,inturn,theglobaleconomy.Butwithinthesechallengeslieincredibleopportunitiesforbusinesseswillingtothinkdifferently.Wehighlightthreepathway
10、sforbusinessestounlockbusinessvalue:byreachingnewmarkets;bytappingintodiversetalentpools;andbybuildinginclusivenetworkstostrengthentheirinnovationcapabilities.Theseinsightsarebasedontangiblesuccessstoriesthatshowhowinclusivepracticescanbringbenefitsforeveryoneinvolved.Thisreportofferssolutionstomove
11、beyondtickingboxesfordiversitytoseeingtheeconomicvalueinbringingeveryoneintothefold.Businessesthatunderstandthisarefindingnewopportunitiesandpartnershipstodrivegrowthinwaysthatuplifteveryone.Itisclearthatthepathtoafairer,moreprosperousworldinvolvesworkingtogether.Thisreportoutlinesforbusinessesandle
12、aderseverywherethecleareconomicandimpactopportunityofmakingequityacorepartoftheiroperations,andshowsthatsolutionsandpartnershipsalreadyexisttorealizethisuntappedvalue.ExecutivesummarySocialinnovatorsdemonstratehowtounlockeconomicvalueandbuildamoreinclusiveeconomyatthesametime.&Socialinnovatorsareatt
13、heforefrontofreimaginingtheeconomicstatusquo.Theseleadersaregeneratingvalueforcommunitiesandtheeconomy.Bysimultaneouslyaddressingsocialproblemsandintroducingfinanciallysustainableproductsandservices,theybuildamoreequitableandprosperousworld.Raciallyandethnicallymarginalizedcommunitiesarealargelyunta
14、ppedsourceofinnovation.Addressingtheirneedsisnotonlyamoralimperative,itisagrowthopportunityforbusinesses.Overlookingthispotentialplacesaprosperitycapontheglobaleconomy.Notacknowledgingtheirpotentialplacesaprosperitycapontheglobaleconomy.IntheUSalone,itisestimatedthatthewideningracialwealthgapwillcos
15、tthecountryupto$1.5trillionineconomicgrowthby2028.1ThistranslatestoacaponGDPgrowthof6%.Ittakeslittletoimaginetheeffectontheglobaleconomyofunlockingracialequitythroughsocialinnovationsolutions.2Thisreportofferssocialinnovationsolutionsforintegratingracialequityintobusinesspracticesand,thereby,unlocki
16、ngadditionaleconomicgrowthworldwide.Economicexclusionisbothalocalandglobalchallengedrivenbysocial,historical,politicalandinstitutionalfactors.Manycommunitiesareexcludedandunderrepresented,curtailingtheexponentialvalueopportunitiesforsocietyandtheglobaleconomy.Forexample,intheUSandtheUnitedKingdom,pe
17、rcapitawealthforBlackpeopleislessthanasixthofthatoftheirwhitecounterpartsandthegapisincreasing.34InCanada,thepovertyrateofIndigenouspeopleistwicethat(13.9%)ofnon-lndigenouspeople(7.4%)andracializedgroupshaveahigherpovertyrate(9.5%)thannon-racializedgroups(6.5%).5Indigenouspeoplesin1.atinAmericaare2.
18、7timesmorelikelytoliveinextremepoverty,6whileinAsiaandsub-SaharanAfrica,ethnicaldivisionswithrootsincolonialisttimescontinuetodefineindividualopportunities.7Publicandprivatesectorleadersatalllevelshavearoleandavestedinterestinovercomingthesedeeplyembeddedchallengeswitheconomicnsequences.Economicvalu
19、ecanbeunlockedbypursuingbusinessobjectivesthatalsodriveinclusion.Theseinitiativescangobeyondthemoralimperativetodriveracialandethnicequityandpresentaclearbusinesscase-evenduringchangingpoliticalandeconomicclimates.Betweentalent,resources,groundbreakingbusinessideasanduntappedconsumermarkets,peoplewi
20、thmarginalizedracialandethnicidentitiesholdsignificantlyunderinvestedassets.Theindividualsandorganizationsleveragingnewapproachestosocialandmarketproblemsaresocialinnovators.Organizational,governmentandbusinesspracticesthatbetterengageandinvestinthesecommunitiescanactivelyaddresssystemicinequitiesan
21、daccessnovelcommercialopportunitiestheycouldnotgenerateinternally.Innovativefoundersandcollectivesarebuildingsuccessfulcommercialsolutionstothestructuralchallengespresentedbyracialandethnicinequity.Thesemodelsarecreatingsharedprosperityformmunitiesandbusinesses.Theyarealsobeginningtoshiftunderlyingb
22、usinesspractices-fromhiringtoproductdesign-inwaysthatdrivemeasurableoutmesandbringaboutmoreequitable,justandprosperouseconomicsystems.Thisreportpresentsthreepathwaysforsocialinnovators,companiesandgovernmentstoleverageracialequityopportunitiesacrossdifferentbusinesspractices.Basedoncasestudiesofcurr
23、entinnovationswithprovenimpact,eachpathwayrepresentsasociallyinnovativeapproachtovaluecreationthataddressesinequitiesattheirrts:-Thefirstpathway,Expandingmarkets,centresonsocialinnovatorsprovidingproductsandservicesthatbettermeettheneedsofcommunitiesandgeographiccontexts.Theinnovationsfeatureulast-m
24、iledeliverymodelsthatempowerlocalassetownersandprovideaccesstonewcustomerbases-fromBlackand1.atinxZ1.atinoZHispanicneighbourhoodsinUScitiestoNigeriansmallholderfarmersfromethnicminoritygroups.-Thesecondpathway,Unlockingtalent,spotlightssocialinnovatorscreatingmoreequitablehiringpractices.Sialinnovat
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