SWOT-闲鱼.docx

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1、本科毕业论文题目：基于SWOT理论分析二手交易软件闲鱼天津师范高校学院：外国语学院学生姓名I冯婷婷学号：专业2英语语言文学年级：2013级完成日期：2017年4月SWOTAnalysisofSecond-handTradingApplicationXianyuAThesisPresentedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsFengTingting1.JndertheSupervisionofVVuXueyingForeign1.anguageCollegeTianjinNormalUniversi

2、tyApril2017AcknowledgmentIwouldliketotakethisopportunitytogivemysinceregratitudetoallthosewhohadsupportedandencouragedninfinishingmythesis.Itisthecourage,assistance,andloveIreceivecnt.KeyWords:SharingEconomySecond-handTradingSWOTTheory摘要2015年10月，中国共产党第十八届中心委员会第五次全体会议在北京召开，全会审议通过了中共中心关于制定国民经济和社会发展第十三

3、个五年规划的建议（以下简称建议Q.在建议中明确提出树立创新、协调、绿色、开放、共享的五大发展理念，其中首次明确提出共享理念。中国共享经济市场潜力巨大，将成为推动经济发展的新动力。伴随着国内共享经济进入起E期，很多二手物品交易平台应运而生。但是我国二手交易市场发展时间较短,成熟度远远不比国外.最近几年由于某些二手交易软件平台的出现，使得线上二手交易渐渐走入了大众的日常生活，给予了共享经济新的时代意义。然而关于线上二手交易市场,特殊是详细的线上二手交易平台的探讨少之又少。因此，本文将选取最具有代表性的二手交易客户端软件闲鱼作为探讨对象，采纳SMOT理论分析方法，为探讨我国二手交易软件平台增加紊材.

4、本文第一章是文献综述。其次章主要是介绍闲鱼的定义及功能和SWOT理论的内容及意义。第：堂则是正式运用SWOT理论从从优势和劣势对闲鱼发展的现状进行了分析，并就闲鱼在今后的发展中面临的机遇和挑战绽开探究。第四章则是对本文的探讨进行总结，并提出有利于闲鱼发展的若干看法。本文对二手交易软件闲鱼运用SWoT理论加以探讨，并希望时其软件的发展供应理论支持和实际操作建议。关健词，共享经济二手交易闲鱼SWoT理论IntroductionTheappearanceofUbcrandAirbnbmadesharingeconomybecomethefocusoftheattention.Andthroughit

5、sbusinessmodelandinnovativecontent,andfromanotherperspective,thecoreofsharingeconomyi$actuallyusedgoodseconomy(alsosecond-handeconomy),forallthesharingresourcesorbasisisnottotallynew.Buttheusedvalueofsecond-handgoodshavebeenimprovedunprecedentedly,andalsorealizedthereconfiguration.Inadditionlovehicl

6、esandidlehouses,clothes,bagsandjewelriesarcthemostcommonbuttheeasiestignoredusedgoods.Iowever,(heusedgoodshaveappearedactivelyindailylifeandbeengivennewvaluethroughdailytransaction,whichbeforethestatementofsharingeconomy,roundtheglobe,thefieldofsecond-handgoodstransactionisalreadyblming.InMarch2016,

7、JapaneseC2Csecond-handtransactionlatfo11nMercariannounced(hattheyreceivedtheinvestmentof75millionUSdollars.IndonwsticChina,second-handeconomy,asonekindofsharingeconomy,alsoseizedtheopportunityandissuedsomesecond-handtradingapplications.Somepowerfulapplicationshaveemerged,suchasXianyufromAlibaba.Zhua

8、nzhanfrom58Tongchcng.Therearealsosomelesspopularapplication,forexample,I.iequ,1.iangyiquandYiyouyou.ButthecurrentdataindicatesthatXianyuisoccupyingthemostmarket,whichshowsXianyuistherepresentativesecond-handtradingapplicationinChina.AsthepredecessorofTaobaoSecond-hand,IbrbackingonAlibabaandAlipay,Xi

9、anyuobtainedalotofstrengthsuchascustomersresource,paymentguaranteeandtransactioncredit,whichishelpfultoimprovethesalesvolumes.ThemostimportantpracticalsignificanceofSWOTtheoryisthattoprovideevidencesonmakingupmarketingstrategics.BasedonSWOTtheory,thispaperwillanalyzeXianyufromexternalfactorsandinter

10、nalfactorsrespectively,andexploringthespecificcausesthatimpactthedevelopmentofXianyu.Chapter 11.iteratureReviewXianyuisashorttimebutwell-developedsecond-handtradingapplication.InChina,notsomanyresearchesaboutXianyuhavebeenpublished,buisomeusefulessaysdoexist.Inforeigncountries,therearcmanyarticlesab

11、outsecond-handtrading.Andthefollowingisabriefreviewofthepreviousstudies.1.1 RelatedStudiesAbroadInrecentyears,foreignstudiesonsecond-handtransactionmainlyfocusedonitswarrantysystem.Forexample,in2011,SeyedGholamrezaJalaliNainiandMahiwodShaficcproposeadecisionmodelto(JCICnninCtheoptimalpriceandupgrade

12、strategyofawarrantedsecond-handproducttomaximizethedealersexpectedprofit.Thenin2013,MahmoodShafieeandSietankaChukovaPOimetlouttheimportanceofCarTyingoutWarnlnIypolicyonsecond-handtransactionforenlargingpro11tsduringIheirOptimalUpgradeStrategy,WarrantyPolicyandStiiePriceforSecond-handProducts.Inthesa

13、meyear,MahmdShaficcandStcfankaChukovaalsopublishedOntheIiivestmenfinaReliabilityImpmvementPrvgramforWarrantedSecond-handItems.Thisa11iclcdevelopsastochasticcost-benetitmodelforinvestmentmadeinreliabilityitnprovenentprogramsforsecond-handitemssoldwithfailure-freewaranly.Andasmallnumberofstudiesthatem

14、phasizeothersfactors,suchastechnology.Forinstance,in2014.MichaelConradandOliverRaabepublishedanessayonEnvironmentalPolicyMonthlyentitledUsedG(MMkTradEWPlatformCanbeAccessedthroughSmanphone.inwhichindicatedthatpeoplecanalsofindthelocationsofthenearestsecond-handgoodstradingandmarketinginIbnnalionthro

15、ughtheGPSfunctionoftheirsmartphone.Sofar,SWOTtheoryhasnotbeenusedinanalyzingsecond-handtradingplatforminforeignstudiesyet.1.2 RelatedStudiesinChinaAsfrthedomesticresearchesaboutXianyu.mostofthemarceconomicjournalarticles.Earlyin2014.theestablishingyearofXianyu.WangXiaoyingpublishedapaperontheCommuni

16、cationIntonnationNewsnamedTaobaolaunchedXianyuApplication,TiikingAdvantagesofPlatfonntoBreakintoSecond-handMarket,whichistheearliestarticlerelatedtoXianyu.Thearticlemainlyintroducedtheoriginalfunctionsandinitialmajorcompetitorsrespectively.Afteraroundtwoyearsdevelopment,Xianyuhasbasicallybecamethemo

17、stsuccessfulsecond-handtradingplatforminmainlandChina.In2016.WciWeipublishedanessayonBeijingBusinessTodayInternetWeeklyentitledtheBenefitsandHanttsofAlibabavi(o11uxlyDevelopingXianyu.Ithisstudy,itmainlyanalyzedtheachievementsthatXianyuhasmadeinthepasttwoyearsthroughlotsofconvincingdata,butalsoreveal

18、edsomeproblemsthatXianyumetWilhduringitsdevelopment.Inaword,itsimplystudiedthestrengthandweaknessofXianyu,aswellasthepresentopportunityandthreat.IliisessayanalyzedwiththetheoiysimilartoSWOT,whichcanbeareferenceforfuturestudies.ThelatestisstudyXianyu:TrustMakestheBetterDevelopmentofSharingEconomyinIn

19、ternationalBusinessDailyOfE-COmmCrVCin2016.Inthisarticle,itprimarilyanalyzedthecurrenteconomicenvironment,whichtouchedthesurfaceofusingtheOfactor(opportunity)fromSWoTtheory.Atthesametine,italsogavesomesuggestionsthatcouldhelpXianyuovercomesomechallenges,suchashowtobuildamoreperfectcreditsystem.Tliat

20、istosay,italsorelatedtothewaythatcandealwiththeTfactor(threat)fromSWOTIhCory.BulsofarSWOTtheoryhasnotbeenusedtostudyXianyuyet.1.3 InnovativePointsBasedontheadvantagesofthefo11ncrstudies,thispaperusestheformalandcompleteSWOTtheorj,toanalyzeXianyu.Thispaperwillspecificallyexplorethefourfactorsstrength

21、,weakness,opportunityandthreatthathaveinfluenceonthedevelopmentofXianyu.Andalsobasedontheresult,itwillputforwardsomesuggestionsthatmayhelpXianstriveforfutureimprovement.Chapter 2TheIntroductionofXianyuandSWOTAnalysis2.1 TheDefinitionofXianyuXianyuisasecond-handtradingplatformapplicationclientof?Iiba

22、ba(forndroidandiOS).McmbcrsjuslneedtoregisteronTaobaoorAlipayaccount,withoutcomplicatedprocessesofopeningashop,whichcanaccomplishtheone-keyresellofboughtgdsinTaobao.uploadsecond-handgoodsbyusingthepicturetakenbyusers,onlinetradingandsoon.TogetInUXimUmexposure,moreefficientsellingpath,andmorecompetit

23、iveIransponationprice,usersneedtodownloadentirelynewXianyuapplication,bythatway.whichcanfastenthespeedforidlegoodstoabsorbthenewowners.Inaddition,XianyuapplicationhasbeenseamlesslinkedtoTaobaocreditandpaymentsystem.Thatistosay.itcanguaranteethesafetyoftransactiontothegreatestextent.2.2 TheIntroducti

24、onofSWOTAnalysisSWOanalysisisanacronymforstrengths,weaknesses,opportunities,andthreatsandisastructuredplanningmethodthatevaluatesthoseIburelementsofaprojectorbusinessventure.InSWOTanalysis,strengthsandweaknessarcinternalfactors,whileopX)rtunitiesandthreatsareexternalfactors.ASwOTanalysiscanbecarried

25、outforacompany,product,place,industry,orperson.Itinvolvesspecifyingtheobjectiveofthebusinessventureorprojectandidentifyingtheinternalandexternalfactorsthatarcfavorableandunfavorabletoachievethatobjective.SomeauthorscreditSWOTtoAlbertHumphrey,wholedaconventionattheStanfordResearchInstitute(nowSRlInte

26、rnational)inthe1960sand1970susingdatafromFortune5(K)companies.However,HumphreyIiiinselfdidnotclaimthecreationofSWOT,andtheoriginsremainobscure.Thedegreetowhichtheinternalenvironmentofthefirmmatcheswiththeexternalenvironmentisexpressedbytheconceptofstrategicfit.TheSWOTanalysisinsocialworkpracticefram

27、eworkisbeneficialbecauseithelpsorganizationsdecidewhetherornotanobjectiveisobtainableandthereforeenablesorganizationstosetachievablegoals,objectives,aulstepstofurtherthesocialchangeorcommunitydcvclopmcnleffort.Itenablesorganizerstotakevisionsandproducepracticalandefficientoutcomesthatmakelong-lastin

28、gchange,andithelpsorganizationsgathermeaningfulinformationtomaximizetheirpotential.CompletingaSWOTanalysisisausefulProCCSSregardingtheconsiderationofkeyorganizationalpriorities,suchasgenderandculturaldiversityandfundraisingobjectives.Chapter 3TheSWOTanalysisofXianyuApplication3.1 StrengthAlibabaAdva

29、ntages1. TheAdvantageofScaleWiththeaidofsignificantmarketshareoflaobao.scaleadvantageisthemostobviousadvantage.XianyuhastakenmanypeculiaradvantagesofTaobaosinceitWaSestablished.RelyingonTaobao.Xianyuhasachievedtheaccomplishmentwhichisfrommillionstobillionaireusers,ccordingtothe2016SharingEconomyRepo

30、rt,theusersofXianyuhavecoveredlargenationalcities,inwhichtieroneandtiertwocitiesarcmorethan50%.TheselargecitiesofhighproportionshowthatBeijing.Shanghai.ShenzhenandIIangzhouhavetakentheleadinenteringintosharingeconomyera.ThetopfivecitieswithactiveusersarcrespectivelyShanghai(7.2%),Beijing(7%),Hangzho

31、u(3.5%),Guangzhou(3.0%),andShenzhen(2.7%).(Wang3)2.SafeandGuaranteeclTransactionBasedonthebigdataofTaobao.XianyuloadedZhimacredit.Taobaouserslevel,lipayidentifycertificationandSinaweiboidentificationtoformtheuserscreditandevaluationsystem.TheXianyuevaluationsystemisdiITcrcnifromTaobao.Taobaocustomer

32、satisfactiondepartmentevenlaidoflaspecializedcustomerserviceteamforXianyu.3. TheCombinationwithTaobaoAuctionIibabaannounceditwillmergeTaobaoauctionintoXianyu.thatcreatingthelargestnationalsharingeconomyplatform.Afterconbinaiion,Xianyuandauctionwillmakejointefforttoexploremultiplesharingeconomyinclud

33、ingXianyuauction.Xianyusecond-handtradingandXianyusecond-handvehicle.4. TheHelpofCainiaoguoguoCainiaoguoguohelpsXianyutoimprovetheexperienceoflogistics.Inrecentdays,XianyuannouncedhatitwouldcarryoutstrategiccooperationwithCainiaoguoguo.Sincethat,theIogisiicsofXianyusecond-handgoodswouldbefullyaccess

34、edwithCainiaoguoguo.I-hatistosay.thelogisticscouldbetransferredfromofflinetoonline,whichmeansthatthesendingandreceivingserviceswillbetotallyotinizec.XianyuandCainiaoguoguowillprovidethelogisticssubsidyupto8yuanperpersontotheusersin13cities.(Wang1)5. TlieAttentionOfAIibabaandAbundantDevelopmentFundIn

35、Alibaba,theambitionofXianyuwasreflectednotonlyinitsconvincingfacts,butalsothegreathopefromtopmanagement.Analyzingfromthefinancialquarterdata,thefinancialstatementofAlibabaisstillgood.However,theoverallturnovergrowthofAlibabahasbeensloweddownsincethesecondquarterin2015.Ilieslowdownofgrowthistheinevit

36、ableresultoftherapiddevelopmentofanybusinesismodel,whichAlibabawasnotgladtoaccept.Therefore,il,sveryimportantforAlibabatoseekfornewgrowth.Alibabaneedtosetupandlookformoreprofitableproductsorfield,suchasXianyusecond-handInmsaclion.(WciI)Insomeways.AlibabawillprovidepowerfulsupporttothedevelopmentofXi

37、anyu.6. TheFunctionofOne-keyResellThenewrevisionofXianyucanhelpusersreselltheg(lsthatboughtinTaobaowithone-key.AfIerloginingbyTaobaoaccountandclickingone-keyresellbuttoninXianyu.allthegoodsboughtinTaobaowillbedisplayed.Usingheone-keyresell,youcaneasilyfillintheinformationsuchasprice,locationandseller.Also,thewayyoubuyinTaobaoisjustthesameasinXianyu.Inaword,one-keyresellisveyeasyandconvenienttooperate.7. GreatCorporateImageandStrengthofAlibabaSincetheest