2024年社交媒体顶级美容品牌.docx

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1、TopBeautyBrandsonSocialWestudiedtopbeautybrandsfromacrossthecountrytocreatetheultimateguidetosuccessfulbeautymarketingstrategiesonInstagram,Facebk,Twitter,andTikTok.Readonforthefullrankingsandeverythingthatmadetopbeautybrandstickforthe#inspoyouneedtojumpstartyourbrandssocialthisyear.Readthefullrepor

2、tonlineRivaIIQAniJinCOMPAHYWhatDidWeAnalyze?DATASETINC1.UDES186HAND1.ESIN2023BETWEENTHEMONTHSOFJANFEBMARAPRMAYJUNW1.AUGSBOeTNoVDECCOMPRISING211K629MPOSTSENGAGEMENTS#1RareE回#1O1eautyRivaIIQa(XhdcompanyTOPBEAUTYBRANDSONSOCIA1.MEDIAJANUARY1t2023TODECEMBER31,2023Withfirst-placefinishesonInstagram,TikTok

3、1andFacebook(nottomentionthesilveronTwitter),RareBeautyhasalottobeproudofthisyear.SelenaGomez,smakeupbranddominatedacrosssocialonceagainbyeffectivelyblurringproductandinfluencermarketingthatcenteredtheceleb.ThebrandstoppostsacrossallchannelsfeaturedSelenassmilingfaceinafullbeat.RareBeautysnatchedIns

4、tagramvictoryfromreigningchampHudaBeautythisyearwithmorethan65Mengagementsandanengagementrate5theaverage.#2lFentyBeauty回#7O*2f*10J5FentyBeautygrabbedthesilveroverallandmanagedtoptenfinishesacrossallchannelswithafunmixofcolorfulproductshotsand,ofcourse,tonsofsnapsoffounderRihanna.Thebrandearned20x(!)

5、theengagementtotaloftheaveragebeautybrandonInstagramand7xtheviewsonTikTok.OfcourseRiRi,sperformanceatthe2023SuperBowlHalftimeShowledtosomeseriouslyfunandengagingcontent,asdidmakeuptutorialsandturningeverythingRihannaeverydidintoameme.#71.AN日GE1.NEIGE，回“4O8Koreanskincarebrand1.ANEIGElandedinthetop10o

6、nInstagramandTikTokbutlaggedbehindtheircompetitorsonTwitterandespeciallyFacebookthisyear,remindingusyoudonthavetobestrongoneverychanneltodominateyourcompetitorswhereitcounts.1.ANEIGEpostedfarlessfrequentlythantheiraveragecompetitorsonmostchannels.Postsaboutthebrandslegendarylipbalmsperformedwellcons

7、istently,asdidpostsabout1.ANEIGEsongoingpartnershipwithcelebSydneySweeney.RivaIIQAmMnCOMPAHYFullRankings回dfJ21Topicals3127108822MilkMakeup4217796023CeraVe2651272124BesameCosmetics4431313825TooFaced6418261826MaybellineNewYork28201742727NYXCosmetics533971928PeaceOutSkincare18371298029YvesSaint1.aurent

8、20321692830PatternBeauty403555117回&fJ31KosasCosmetics35407111732TheINKEYUst3762446133gbdNorthAmerica144717011734goop57289211735Kaja27676611736I1.IABeauty38538011737AnastasiaBeverlyHills6749341638UrbanDecay9022562239Oirve&June39721811740Prose493814273FullRankings回dfJ411.ancdmeUSA3388333642Burt,sBees7

9、8261014443TartoCosmetics7933705744TomFordBeauty5874131345Nopalera6559511146Em-Cosmotcs355614511747Sulwhasoo2310073748Clinique5565479249Revton10416893350Bloomeffects872975117回&fJ51Benefit81505646521.auraMercier85453811753FirstAidBeauty476113110854MACCosmetics6968592555OuaiHaircare84341274856Redken469

10、32110457Uvetimted20891745558HourglassCosmetics77603911759Winky1.ux74541154160Dove32901594FullRankings回dfJ61BlackGirlSunscreen47105421262SgmaBeauty10151722963KVDVeganBeauty97449574641.amikBeauty8084127065Est6e1.auder669769166FarmacyBeauty71766511767CHANE1.301301511768PadficaBeauty251217611769Supergoo

11、p437917411770BreadBeautySupply7069116117回&fJ71Dr.Jart685717311772Juvia,sPlace60104417673Beautycounter591062111774EminenceOrganicSkincare56119245175ThriveCausemetcs40126743476KurtiBeauty726317411777Milani11255973178KjaerWeis1282411911779ShisGido511166411780DfunkElephant91793243FullRankings回dfJ81Cate1

12、.ondon15325832482wetwildbeauty83101544783BobbiBrownCosmetics8295679684Naturopathica165212711785WellPeople9287876686PaulasChotceSkincare76112379587Dr.DennisGross1085811711788ElizabethArden73111844289Peach&Uiy93751497790BrtogeoHair11163110108回&fJ91PeterThomasRoth11677765292SkinBetter61143306893Kehl,sS

13、ince185111480865494Ceremonia997814011795MafyKay34179311796PhysiciansFormula10598824597Thayers110851203798NIVEA133461745999StriVectin1464794117100Matrix7513911117FullRankings回dfJ101Drybar8910213279102Thirteen1.une9410395117103Youthforia18611106117104Cosmetics10011448103105Neutrogena1307014353106Stila

14、Cosmetics1237315075107YouthToThePeople88122781141081.oveBeautyandPlanet1574213099109Blissvzorld10998112881101.awlessBeauty62137134117回&fJ111UrbanSkinRx1158614197112NuFACE96107124117113Aveda1171205156114RCo631734682115Replenix54154144117116SexyHair1071246989117PaulMitchell9511217478118BlisBrklyn86152

15、36117119PearNova1021358550120HerbivoreBotanicals12694121117FullRankings回&fJ121Cetaphil12796122117122WanderBeauty13883139117123BiteBeauty45179156117124Clarins1677113287125100%Pure169819969126overtone1121563567127Gamier11813863112128OleHenriksen11912313686129CovergirlInternational1471088881129ShuUemur

16、a50179174117回&fJ131VaId6Beauty14811010035132BumbleandBumble15411717106133SallyHansen12513210938134Zoya911786249135CTZNCosmetics18066128114136SheaMosture1569114672137bareMi11eras13114145117138Revita1.ashCosmtics134125137651391.ancerSkincare1838193117140InnersenseOrganicBeauty12015560114FullRankings回d

17、fJ141TrueBotanicals17292103117142Vichy103145174107143TRESemme12812717299144CarolsDaughter15013258117145MakeUpForEver12414217123146KristinEss105157147117147Tula137136126117148C1.A140127160111149Dr.1.oretta13115397117150Skinfix97179158105回&fJ151HonestBeauty141179858152TataHarperSkincare122150174117153

18、JohnFneda149131161117154St.TropGZTan145150106117155Aveeno152146102117156Elaluz154129167117157RahuaBeauty13616611184158ColouredRaine16013216471158ManiMe1611401051171601.ivingProof151148123101FullRankings回&fJ161ConsonantSkin+Car121175135112162Irestique1791091741171631.ondontownUSA1751495085164JouerCos

19、metics18211516594165AfricanPnde135167138117166Aussie177118168117167Fleur&Bee14217490108168MayaChia17314411462169Olay1711584998170Trilogy143159148117回dfJ171NuriaBeauty13917715264172HerbalEssences144160174117173KevynAucomBeauty162147174117174ButtahSkin16217211783175Davines166171104117176CHl170169113117177CremeofNature164165154117178Pantene16816217493179SUNDAYIlSUNDAY15817916363180AltemaHaircare158176166117FullRankings回dfJ181eSalon176164151102182Dr.BrandtSkincare178160162117183Sachajuan181168125117184OUlthePeople173170153117185SalwaPetersen18517980117186FalboyHair184163157117RivaIIQAniJinCOMPAHY