Across the 'SARS' crisis wine industry to be in the right way to run Xun.docx

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1、AcrosstheSARScrisiswineindustrytobeintherightwaytorunXunAcrosstheSARScrisiswineindustrytobeintherightwaytorunXunThefaceofasuddentheSRScrisis,humannaturesrevengebeforequicklycrossedtheconfusionandperplexity,confusion,everstrongandunited,action,andfinalIyobtainthehigheranimals,greatwisdom,thephaseresu

2、lts.Winemarketduetoatimewhenthelowseason,thisatypicalpneumoniaturmoilontheChinesewineindustryanditsdependentontheconsumermarketimpact,relativetoothertradesthatdonotbearthebruntofsomeverylarge.However,thedeep-seatedlefttothepeopletothink,putsaprofoundinfluenceontheindustryinthefutureafairlylongperiod

3、oftime.Silentinthebusinessmarket,hasgivenpractitionersmoremagentabathedinfirewhilethefullmoon,ShengShireflectiontime.SARSrevengeforthehavoccausedbythestormhassoundedanoteofourcommunityaheavyreminderofhowseriouslypeopleshouldsafeguardthebasiclawofsocietyandthenaturalworld.Remindpeopletoestablishandpe

4、rfectasetofrelevantandtimelyinteractionwiththeoperatingsystemtocommunicatetheimportanceandurgency.Similarly,inthedomesticwinemarket,rapiddevelopmentprocess,eachofourbusiness,employeesshouldnotusethisasamirror,toreflecttheoperationsofself-managementideasandsystemsengineering,toseriouslyconsiderhowpro

5、duct-orientedbehindthestatusquoeffectivelyadjusttomarket-orientedtothecorrectpath?Acorrectunderstandingoftheexistenceofourbusinessvalue?correctunderstandingofconsumerdemand(apparentandpotential)1ie?Acorrectunderstandingofwhatthemarketprofitmargin?Andimplemented,ontherightpathXunrun.Otherwise,themark

6、etsrevengewi11getmorethanyouimaginetobemuchfaster,butalsomorepowerful!Meanwhilc,thefactsandfigures,networkandinformation,crisismanagementisimportantandnecessary,shouldalsobekeentomakesomepower,relationships,strategy,conceptsofmarketpoliticianshaveatasteofmodernnormsofsciencemanagementmodelusedurgenc

7、y.First,shouldpayattentiontomarketing,theuniversallawsandthespecificlawsofthewinemarket1.Generallytendedtofocusinpeopleshealth,respectfornaturetoday,asanatural,healthydrinkofwinewi11beinpeoplesdaily1ifeandfoodhabitsplayanincreasinglyimportantrole：wineindustryinthisindustryandiIshugemarketdependencyp

8、otentialspacefordevelopment,willalsobegenerallyoptimistic.l1theindustryisabouttoenterprospectivebusinessesandindustryarehopingtoreaphandsomebenefitsinreturnreflectsthevalueoftheirsocialexistence.Talkaboutthevalueofenterprises,thereisneedtointroduceprofitableexplored.Butatpresentprevai1inginstrategic

9、decision-makingindustriesandenterprisessnowblindness,fortheuniversallawofmarketingandwineindustryofitsowninherentdisregardforthelawistohinderthehealthydevelopmentofindustriesandmarkets.Andwilleventuallybringaboutmarketrevengeconsequences.Thereisnodoubtaprofitablebusinessshouldbeorganized,continuousl

10、oss-makingenterprisesdonothavethesocialvalueofitsexistence.Thenwerelyonthewineindustrytogainbenefitsinreturn?Intheindustrysentirevaluechain,corporateearningsspaceinwhere?Thisistheso-calledprofitableissues.Chinasconsumersandconsumersaroundtheworld,asinpurchasinggoods,theydonotjustbuygoodsthemselves,b

11、utinthepurchaseofgoodsprovidedbythevalueofthebusinessofintegratedservicestothevalueofthebrandisapromise.Therefore,werelyoniquorcompanymakingmoney?Obviously,thisconclusionmustbequestioned,andisalargenumberofcasesprovedtobetriflesnotcomplete.Wineisonlyusedtoreflectthebusinessvalueoftheirservicecarrier

12、.Thedifferentbrandsofwinewithoutastrongbrandvalueofintegratedservicessupport,theydonotbecomeasourceofreturnforgainingaccesstobenefits.Tnotherwords,thevalueofcorporateprofitsisnotthewineofspaceitself,butratherbydifferententerprisesofwinecarriersgiveconsumersthevalueofitsspacerequirements.Inturn,theva

13、luesofdifferententerprisesalsoasacarrierofthewineintoacolorfuluniquecharacteristics.Andifwehavenoclearcorporatevalues,withouttherightstrategicdecision-making;onlyknowhowtobowtheirheadstodowine,Idonotknowlookuppath,theresultsweal1moveinthesamedirectiontothefight,usingthesamerawmaterials,calledthesame

14、name,instal1thesamebottle,thesametopromotetheirwinesthebest;theend,weofferproductshavenodifference,enterpriseswereforcedtopricecompetition,consumersareforcedtochooseonlyfromthepriceup,thenthefinalresultcanon1ybeacomprehensivearelose.ChangyuandGreatWallsXieBaiNadispute,thestreetsofgold,fineanditscont

15、ents,aswellastomeetconsumerdemand,asreflectedinthegreatdifferencesbetweenthevalueofourbusinesswhetheritisworthwhiletoreflectthosewhoare?2.Companiesintheindustrytogooldworldoftheroad,ortaketheNewWorldorNewWorldoftheroaddependsentirelyonthechoiceoftheirrespectivecompanies.However,massconsumptionandthe

16、enjoymentoffinewinereflectedbetweentheforeigncultureandChinesetraditionalculture,thedifferencesbetweenwine,integration,anditswinemarketasreflectedintheinternalrulescannotbutarouseourattention.Wineisnotamechanicalproducts,nothigh-techelectronicproducts,norisChinasNationalPeoplesindispensabletothesurv

17、ivalnecessitiesoflife;themainstreammarketsegmentssoitcanonlybepartofaspecificconsumergroups.Ourbusinesstochoosethewinetodothemtomeetconsumerdemandreflectsthevalueofthecarrier,thenitmustberecognizedthatitsvaluereflectsmoreofafromthegreenandhealthy,andfromthespiritual,emotionalpleasurefromthearea.Itis

18、preciselybecauseitisaverystrongindividualcarriercompaniesfortheindustryhasprovidedabroadspacevalueshasenormousmarketpotential.Andthenameofinnovationunderthebanneroftakeitforgranted,Iamafraidthefinalinevitableonlyisthemarketsrevengepaidoulmoneyonlessons.Since2096hasbeenhugelyexpensivetodobusinessther

19、eareafewwineadvertisinghastothoroughlytransform?Ofcourse,theremustbeotherbusinessstrategicmistakes,butincludingasuccessionofenterprisesshou1dstillnothaveaninputintheadvertisements,thereisaproperinput-outputratio.Thefundamentalreasonforthisisreluctanttofaceuptowineasacarriersowninherentcharacteristic

20、s,toforgetthedifferentkeysopendifferentlocksthebasiclawsofmarketing.Winespringofthisyeartopayagrandimpressionatthepowerofmusicpackaginglaunchedtheredwine,saidto1.iuQiyucwereexpectedtobelistedonalargescaleacrossthecountry.Eorthisnewthing,mutatismutandis,theinherentcharacteristicsofthewine,thelawispro

21、bablyinevitableintheforeseeableperiodoftimeafterthedemiseofaburstoffreshexcitingconclusion.Inothercountries,particularlyinEurope,wineisoneofthenecessitiesof1ife,makesthediningareaeatinghabits,whiledrinkingwine,eatingsoup,likepeople,likecommon,whilethelocalconsumersarebuyingdailynecessities,andthesam

22、epeoplefromtimetotimetobuystripped-down,bulkgoodhabits;plasticdrum,compositepapertubefilledwithfresheraveragequalitywinescameintobeing.Butthestrictsense,suchapackageisnotstoredinwine,itdoesnothavealife,itcannotgrow,itisnotthetypicalsenseofthewordwine;itsvalueofexistenceisthatpeoplecanatalowpricetome

23、ettheirbasicsurvivalneedstodigestfood,balancedfoodsdonotneedtodotanninsperishpartner.Envisagedurbanandruralareasofthestreetsandlanesofvarioussizesareplacedincolorfulpaperpackagingwine,winetobecomeasubiquitousasCoke,yougiveusancontinuoustoconsumeitsreason?sathirst-quenchingdrinksdo,itsalcoholcontent,

24、but10degreesormore;forself-cateringSelf-diScretionarydodrinkbottledbrewTibetandapprovedbythetastewillbemuchbetterthanit;forthegiftsdo,probablydifficulttoentertheChinesepeople,eyesDespiteitslowpricewasverymanner.IwouldchoosewineinFrancein2097,triedanumberof101itersshippedbacktothecompositepaperpackag

25、inggradeoriginalVDPwines,accompaniedbyoriginaloakbarrelscanchangethepackaging,to132yuan/10literpriceofselling,butAlmostnooneisinterested.NeedtoknowwhenacommonVDTcanbuy150yuanto200yuan!Asidepast,willhaveattributedthefailureofitsviolationofthisparticularenvironmentinthedomesticmarket,salesofwineinaspe

26、cificinternalprinciples.Onceinthemarketashort-livedcanswine,variousformsoficewine,includinghiddensecretdryredwine,drywhiteThesearetheinnovations,thesameforenterprisesandconsumersthevalueoftheinterestsoftheirexpectationsofprovidearealisticcaseofcompromisedevidence.Currentlyalargenumberofwineindustryw

27、ineisoftenthepositioningoftheproductisalargerspaceprofitablecommodity.Alwayslookforwardtousingmodernmarketingtool,withthehugeamountofmoneycansubvertthetraditionalcanbechangingtherules;canbesetanewstandardinChinesewine;however,alessonformany,manyotherindustries,enoughtoprovethatsuchamoveThestandoffbe

28、tweenChineseandforeignwineindustrycompetitionisalmostzerochanceofwinning.Becausetheydonotclearlyrealizethat,afteraccessiontotheWTOGTTbarrier-freeaccesstotheinternationalwineindustryinthismarketwhentherealchaiIengeliesinrulesofinternationaloperationsandworld-class,isthestrategy,businessprocessesandop

29、erationsmanagementlevel.3.Recently,anothereye-catchinggrapesinthehotcityisSuntimeInternationalsseveralSE1.F-insider,thecostoftheproductcompositionofthewinesub-thinsplitopen.InternationalstarQingQinginterpretationofnewheavensandredwinewastoshowanatomicalconstructionmaterialsintoBamp:amp;Qtoalargenumb

30、erofconsumers,theresultismorethanamillionboxesamonthandsales.ThisreflectstheindustrysenterprisesareWorldWineisthenewheavensandthusturnitselfintoabigmisunderstanding.Abroad,knownastheWaterfor1.ifeIsthevalueofwineisjustaconcoctionofrawandauxiliarymaterials?Whenconsumersbuywine,whetheritisnecessarytopr

31、ovideinaccordancewithSuntimebilltoverifythecalculation,thecomparison?EndofthewarinIraqadrasticdropininternationaloi1pricestoday,asktheheavensaremeasuredyearonyearpriceadjustment?InthefuturenewheavensandalittlefurtheroutofgoodqualityandpriceofwineincreasedShiyouhowtoexplaintoconsumersthecosts?Wineind

32、ustry,regardlessofthebasicinherentlaws,misleadingandfoolconsumersinexchangeforindustryleaderstitles?tthesametimetheoveronemillionboxsalesareactuallybuying,consumptionfigures,orjustcollectedthemoneydealers,manufacturerswillshiftintoasocialstockstockssurfacephenomena?Itemsforsaleonstoreshelvesisstilld

33、igestingstocksalesincreasingmonthbymonth?nenterpriseinthesocialarena,thevariousperformancesofal1theoperatorswhoembodythevaluesofitswinesaresosteprightin,andthenside-stepdistorted,anditsrunningtrackarereallytounderstand.Richandpowerfulcompaniesunderestimatedthemarketandconsumergroups,thesameisboundto

34、getrevenge.Somemediahaverepeatedlymisledandindustrycommentonthesilence,cannotbutsaythatthisisyetanothertypicalwineSARSphenomenon.4.sthedomesticwineindustrymarketshowinghugespacefordevelopment,sparkedarowoutsidethecapitalhavelarge-scaleenterprisesandthemarket.Obviousadvantageisthatpractitionergroupsa

35、ndtherapidexpansionofoperatingfunds,andthebiologicalinbreedingincreasinglypoor,increasinglysuperiorhybridoptimizationphenomenonofthebusinessideaofgraftingaweakfoundation,ideasturbidwineindustrytobringnewwindblowing.However,thesayinggoes,隔行如隔山,asuccessfulenterprisethatwantstoenterawholenewfieldandthe

36、samesuccess,awayfromestablishedoperationalideas,goodatlearningnewinternallawsoftheparticularmasterthebasicoperatingproceduresisalsobecomingveryimportantandessential.Tosiegeinnewareasalittlepoo1,acorrectunderstandingofitsstrengthsisaprerequisite.Moneyisimportant,butyoudefinitelynotthemostwealthy：Toth

37、esuccessfuloperationoftheoriginaltransplantcloning,oftenbecomethegreatestobstacletothesuccessofthenew.Thereisonlyonerightpath,thatisgoodatlearning,drillingdepthandthoroughlyresearchnewmarketsandnewrulesofthegameandthenewspecificinternalrules,fromastrategicheighttograsptheopportunitytoquicklydevelopf

38、romaqualifiedmarketingteam,toestablishascientificmanagementofatradingflowsystemandmarket-,consumer-orie11tedmarketingnetwork.Thistranslatesintoastrongoveral1competitiveness,butalsohavethepossibi1ityofglory.Forexample,throughSofttoandforthewell-knownHongKong1.iangGroupacquiredawineryinWuwei,Gansulaun

39、chofofcourse,redwincandhigh-profile,firstintheindustryintroducedtheE-MISbusinessinformationsystem,whichrighttoleadtheindustrytoimprovethelevelofthecurrentmanagementwillplayasignificantroleinpromoting.HisownkindsofgrapesandwinewithaviewtoSucceedOfferthecomingyear,ChinasfirstbrandtouseJapan-basedsales

40、systemtosei1wine,butIamafraidthatisnotthebestoption:andfurtherattemptstolearnfromOTCmodel,itisrecommendedthatasfaraspossibleintegratedintotheoperationofthechainconceptofmonopolyonagainmaybeamarketingmode1fortheindustryoutofthenewroadtosuccess.Onthemarketingmanagementteamandfront-lineimpcmentersofthe

41、formation,training,operationsarelisted1.ianganimportantlinkinthefirstplace,deliberateIybuilt1.iangwineshouldbeacomprehensivebrandmarketing,ratherthananofcourse,redwine.Attentionlaws,graspingstrategy;lesson,everywhere.1.iangDeliberative!Second,accuratepositioningitself,marketingservicessupplychainwil

42、lplayakeyrole1.Havetoforgeahead,inparttoestablishtheabsoluteadvantage.Inthecurrentdomesticwineindustry,duetoaweakfoundation,thegeneralscaleisnotlarge.Eveniftherearetonsofannualoutputofover45,totheglobaleconomystandards,itcannotbeconsideredlarge,butyouaresmallerthanothermanufacturers.Extensivemanager

43、ialandoperationallevels,andbackward,sotosendhopeandmergerintegrationtoachievethedevelopmentoftheindustryisnotverygood,thisisbigandstrongrelationship.Therefore,anindependentthird-partymarketingpowerhasnotyetrise,companiesneedtoproduction,supply,sei1one-stopinordertosurvivethecurrentreco11unendedfirst

44、throughacarefulanalysistogiveac1earandaccuratepositioningitself.Thebiggeroneslivinglawandthesmalllivinglaw：ifguardingfengshuitreasureland,single-mindedcommitmenttocultivatingoutstandingwinegrapevarieties,rawmaterials,perseverance;alsomaywellbetheplacetosettledownEvergreenRoad.Thesmal1amountofvillain

45、togiveupateveryturnredflagshouldplugalloverthecountryandimpetuous,chooseafewsmallermarketsnearbytodosothoroughlyrefined,inlocalareastoestablishabsolutesuperiorityalsobeabletolayasolidfoundation.Inanyplacetheneedsofsocietyarealwaysapyramid-shaped,inFrance,themiddlepart(theordinaryAOC)accountedfortheb

46、ulk(about40%more)：whereasinthecurrentdomesticmarketistheunderlyingcheapDiDangjiuaccountedforthebulk.Commonthingseasyentry,butthecompetitionisrelativelymoreintense:andifyouhaveagoodmarketresourceshaveasolidfoundationformarketingcapacity(notaquestionofmoney),thenselectsomeBishijiuxuinthehigh-endproduc

47、tspushed,controlisalsoagoodmarketingcostscanbegraduallyopenthesituation.Theintrinsicvalueofwine,andmarketingservicesistherat100finternalstrength,awayfromtheimpetuous,goodatlearning,focusingonthemanagementteamandmarketingservicesnetworkconstruction,thenthewcl1-estab1ishedlocaladvantageswillgraduallyb

48、ecomelarge.Isnotsellinganything,butratherhowsell.2.Andtoimprovetheirmanagementlevel,emphasisoninformationexchangesystems.Inthefieldofmodernmarketing,enterprisemarketingmanagementandoperationisdependentontheentirevaluechain,ateamofsystemsengineering.Changesinthevaluechainforalongerperiodofcertaintyco

49、nstilutesabusinessstrategy,whiletherealvalueoftheenterpriseconstitutestherealizationofmanagemcntsystemsengineeringoperations.Seizetheopportunityisastrategic,strategicdirectionfortherighttograsp;sustainedmanagement,managementformedacompanytoachieveprofitability,thetwoformacompleteorganicunity.Thesustainabledevelopmentofenterprisesdependsonthebalanceofstrategicandmanagementtograsp.TheGreatWal1hasaclearstrategytograsp,butthelackofstrongmanagementimplementation;Changyuareshapingtheoperationoftheteam,butontheimaginationtograspthestrategyseemedtoohavebecomemorei